Generative engine optimization (GEO) is the modern-day digital marketing practice designed to help individuals and businesses rank on generative engines (GEs). If you haven’t heard of GEs yet, you’re about to. These innovative platforms are changing search algorithms by integrating traditional SEO features with generative AI. Suppose you ask Perplexity …
What is Generative Engine Optimization (GEO)? Read Post »
It goes without saying that the flooring companies today have more competition than before. Homeowners and businesses are no longer flipping telephone directories; they’re searching online. In fact, over 90% of individuals now search online before hiring a local contractor. So, if your business isn’t listed on the first page, …
Why Flooring Companies Need SEO to Grow in 2025 Read Post »
“Data is the new oil.” When things change overnight, guessing doesn’t suffice. From trending outfits on Myntra to sudden crashes in the stock market, businesses now depend on data science to spot trends before they explode. With the rise in the adoption of self-learning algorithms, big data, and AI, we …
How Data Science Helps Predict Trends Before They Happen Read Post »
What’s the point of high traffic on your flooring website if no one’s calling for a quotation? The real value of SEO is not in how many people search for you but in how many people hire you for flooring services. Most flooring contractors waste their resources targeting low-volume, high-difficulty …
Powerful SEO for Flooring Companies That Brings Sales, Not Just Traffic Read Post »
A few years ago, business success was contingent on instinct and experience. However, these factors still hold value to some extent, but the demands of today’s business have changed the dynamic, due to which machine learning gained prominence. It helps companies identify patterns, take calculated risks, and evolve without missing …
The Rise of Machine Learning in Modern Business Strategies Read Post »
The field of web design is in a constant state of flux, and now that we’re in 2025, the trends are shifting once again. We at Backup Infotech thought it was a fitting time to share the things we’ve observed that make websites stand out from the crowd. And, to …
Scroll Into 2025’s Top Web Design Trends Read Post »
Gone are the days when a minor change in the web content or meta tag was enough to rank your site at the top of the SERPs. Google’s algorithm is a tougher nut to crack than before. In addition, 75% of netizens do not scroll past the very 1st page …
The Role of Data Science in SEO (And How to Leverage It) Read Post »
Machine learning (ML) and artificial intelligence (AI) are universally accepted technologies that are implemented worldwide to analyze data, evaluate risk, and so on. In fact, the market of AI in India is projected to expand at a CAGR between 25% and 35% in the next 2 years. On the other …
AI vs Machine Learning: What’s the Real Difference? Read Post »
People often reach out to us in search of a shortcut to improve their Google rankings. As a digital marketing agency, we have some bad news for you. There is no such “shortcut” or “trick” that will put your website on the first page of Google search overnight. And, …
5 Proven Tactics to Rank Websites on Google Read Post »
Most of you may have observed in the Google Search Console (GSC) reports that some of the webpages on your website were not crawled and indexed by Googlebot due to the 401 error code. It can be caused by a glitch in your browser or can be a server-side issue. …
401 Error Code: What It Is and How to Troubleshoot It Read Post »
At some point in our lives, we have all probably witnessed people waiting in queues to order a meal. Who would have thought that the idea of Foodie Bay would lead to Zomato, one of the biggest food aggregators in the world? Just imagine a person who is hungry but …
Zomato Business Model Breakdown: How It Works Read Post »
Content can ruin your business if it isn’t managed well. Your website should serve you, not turn into a time-eating monster that impedes you from actually running your business. The key to tame the time-sucking website is a great content management system (CMS). But finding the most suitable CMS for …
Which are the Best CMS Platforms for 2025? Read Post »
