Meet Audiences Where They Stream
With more people cutting the cord and turning to Connected TV (CTV) and Over-the-Top (OTT) platforms like Hulu, Roku, Amazon Fire TV, and YouTube TV, streaming is now where audiences spend the majority of their time. For businesses, this shift opens new opportunities to deliver highly targeted video ads on premium content platforms — with better reach, precision, and measurability than traditional TV.
Our CTV & OTT Advertising Services
At Backup Infotech, we provide CTV & OTT Advertising Services that help brands connect with streaming audiences through data-driven targeting, engaging video creatives, and ROI-focused campaign management. Whether your goal is brand awareness, lead generation, or direct sales, we make sure your ads reach the right viewers, at the right time, on the right screens.
CTV & OTT Strategy Development
Tailored campaigns for brand, product, or lead-gen goals.
Video Ad Production
Creative development of high-quality, platform-ready video ads.
Audience Targeting
Demographics, behaviors, interests, and geo-targeting for precise reach.
Programmatic OTT Ads
Automated, real-time bidding for placements across streaming networks.
Cross-Device Targeting
Reach viewers across TVs, laptops, tablets, and mobile devices.
Interactive & Shoppable Video Ads
Ads that drive direct engagement and conversions.
Retargeting Campaigns
Reconnect with audiences who engaged with previous campaigns.
Analytics & Reporting
Detailed insights on impressions, views, completion rates, and conversions.
Industry Applications
Technology & SaaS
Brand awareness and lead-gen video ads for SaaS products.
Healthcare
Patient education campaigns across trusted platforms.
Finance & Banking
Targeted financial service ads for high-value segments.
Retail & E-Commerce
Shoppable video ads that drive direct purchases.
Education
Enrollment-driven campaigns for universities and online courses.
Professional Services
Brand-building and thought-leadership ads in premium content.
Our CTV & OTT Advertising Process
We follow a structured, results-driven approach to campaign success:
Audit & Planning
- Review audience data and brand objectives.
- Choose the right mix of CTV/OTT platforms.
Creative Development
- Produce video ads optimized for streaming.
- Design CTAs that drive measurable actions.
Campaign Setup
- Configure programmatic bidding and targeting.
- Set geo, device, and audience preferences.
Launch & Optimization
- Deploy campaigns across multiple platforms.
- Continuously optimize for view rates and conversions.
Cross-Channel Integration
- Sync OTT/CTV ads with social, PPC, and programmatic campaigns.
- Build unified brand experiences across devices.
Reporting & Insights
- Provide detailed analytics on impressions, views, and ROI.
- Deliver recommendations for scaling campaigns.
Results You Can Expect
- Expanded reach across millions of streaming viewers.
- Higher ad completion rates vs. traditional video advertising.
- Increased conversions with interactive and shoppable video ads.
- Lower wasted spend with precision targeting and programmatic bidding.
- ROI-driven campaigns that scale with your growth.
Why Choose Backup Infotech for CTV & OTT Advertising
- Expertise in programmatic OTT ad buying and cross-device targeting.
- Access to premium publisher inventory across Hulu, Roku, Amazon, and more.
- Skilled creative team for engaging, conversion-driven video ads.
- Integration with broader digital advertising and content marketing strategies.
- Transparent reporting with real-time performance dashboards.
Ready to Stream Your Brand’s Story?
Success Stories
“Thanks to Backup Infotech’s telemedicine platform, Clinic X reduced patient no-shows by 40% and saw patient satisfaction ratings jump by 25%.”
“The analytics dashboard they built helped us identify inefficiencies in our emergency department workflow, we reduced average waiting time by 20 minutes across the board.”
Work With an Award-Winning IT Team
Let’s build secure, scalable, and future-ready IT solutions together.
Meet Backup Infotech
A leading IT company fueled by technology with 3 million hours of combined expert experience.
FAQs about CTV & OTT advertising services
Learn more about our CTV & OTT advertising services:
What are CTV and OTT advertising services?
CTV and OTT advertising services allow businesses to display video ads to viewers on internet-connected TVs and streaming platforms without relying on traditional cable or satellite TV. OTT platforms deliver content online through apps like Netflix, Amazon Prime, or Disney+, while CTV refers to viewing these platforms on smart TVs and streaming devices.
Which platforms can I advertise on using CTV and OTT services?
You can run ads on various streaming apps and services that viewers access via smart TVs, streaming devices, or mobile apps. Popular platforms include Netflix, Hulu, Amazon Prime Video, Disney+, and Roku. Advertisements can be tailored for each platform to ensure maximum engagement and reach.
How much does it cost to run CTV and OTT campaigns?
The cost varies based on factors like the platform, audience size, ad format, and campaign duration. Costs are usually calculated per impression or per completed view, depending on the platform. Even small businesses can start with targeted campaigns that fit their budget while testing performance.
What types of ads can I run on CTV and OTT platforms?
Businesses can run short video ads, pre-roll or mid-roll placements, interactive banners, or branded content tailored for streaming platforms. Ads can be customized to engage viewers and match platform guidelines. Creative, well-produced ads capture attention and encourage user actions.
How long does it take to see results from CTV and OTT campaigns?
Some engagement like brand awareness and impressions can be observed almost immediately after launching a campaign. Meaningful website traffic, leads, and conversions typically build over several weeks as the campaign reaches targeted viewers.