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Marketing for roofing companies

Generate nonstop roofing leads with targeted SEO that keeps your phone ringing.

Be the #1 Roofing Company in Your Area with Expert SEO

Since most people today search for products and services online, formulating and implementing an SEO strategy is imperative for your roofing company in the US. However, the roofing market is mercurial, which leaves business owners with outdated and ineffective plans. Every year, Google changes its search algorithm over 500 times. So, staying at the top of the search engine results pages for roofing firms can be a headache if you fail to adapt your strategy ASAP.

Backup Infotech’s roofing SEO services can help your firm flourish no matter any sudden industry changes. Our experienced team of SEO specialists delivers innovative solutions for your brand. Also, we have earned many awards and have garnered a ton of client reviews over the years. We are the best in the business.

Challenges Roofing Companies Face in Today’s Market

The roofing business is highly cutthroat, seasonal, and heavily driven by local searches. One of the biggest challenges is low visibility. If your website doesn’t appear on the first page of Google, most customers won’t be able to find you. Another struggle is stiff local competition. There will be dozens of roofers in your region that may be targeting the same audience that you are. In that case, it will become very difficult for you to lead and you might easily get lost in the crowd.

Plenty of roofing firms also contend with inconsistent leads. As a roofing service provider, you may have noticed yourself that in some months business is running quite well but in the rest of the months it is silent as the sea. Most importantly, there’s the issue of trust and credibility. New customers often look for reviews and ratings on business listing sites. If your rating is low, they’ll call someone else. Client retention is one more hidden challenge. The absence of informational content and blogs on your website means a low client retention rate (CRR).

Why You Shouldn’t Skip Roofing SEO?

Search engines show the most relevant results for the user’s search. The problem is that  search engines don’t interact in the same language as humans. They analyze the source code, keywords, and technical indicators of the website. We can literally tell the search engines what keywords your pages ought to rank for—provided they have relevant content searchers that users actually want to see and read. Three factors are mandatory if you want your roofing website to outrank others:
  • Your site code should be easy for search engines to detect, read, index, and rank.
  • Your website content (copy/text) must represent your company as a leader in the roofing industry.
  • Your offsite factors, such as links from other credible sites, must be tuned to improve your site’s authority.

Backup Infotech provides SEO for roofing companies to considerably improve the 3 metrics above. For many of our roofing clients in the US, the result is a huge boost in website traffic, leads, and sales.

Get Found for Every Roofing Service You Offer

You need to understand that not every roofer offers the same services and not every customer searches the same way. Some search for “flat roof replacement,” others search for “skylight repair near me.” That’s why we target the exact services you offer along with your website. At Backup Infotech, we do a complete competitor analysis, devise a plan, and work day and night to get the results you want. We provide SEO support for services like:

Dominate Search Results with Our Roofing SEO Services

1. Google My Business & Local SEO:
Optimizing your GMB profile for your roofing business empire will help you rank higher on the Google map and you also get a great chance of surpassing your rivals in local search results. Our roofing SEO marketing experts will help you improve your website and GBP profile so that your website surfaces right away when a user searches for a roofing company.
2. Video Production :
A study claimed that businesses that employed video marketing witnessed a twofold increase in traffic. This is why video ads and video content are terrific ways to advertise your roofing service to your target audience. Backup Infotech’s roofing SEO also covers video production to magnetize more customers.
3. Content Analysis & Optimization :
A qualitative content analysis helps your roofing label to enhance the sections of your website that aren’t increasing your conversions. We create AI-free and plagiarism-free website content with focused, primary, and long-tail keywords according to your needs. This way, your content multiplies traffic that converts.
4. Social Media Marketing : Social media is a great tool for your business to connect with your target audience. Backup Infotech’s social media management services provide you with true and tested social media tactics that increase your brand awareness and client engagement.
5. Email-Marketing : Email marketing helps roofing firms stay in touch with former and potential customers. From seasonal checkups to exclusive offers, we create catchy emails that drive repeat business. Our email campaigns are designed to generate leads, build trust, and make your roofing brand a top priority in your customer’s mind.

6. Search Engine Optimization :
We power up your roofing website with on-page SEO like valid URLs, proper tags, and helpful content and off-page SEO, including quality backlinks and mentions on trusted sites. Together, these steps boost your rankings, attract local customers, and grow your roofing business online.

Why Choose Backup Infotech as Your Roofing SEO Agency?

Free Website Audit

We provide a free website audit. Our roofing SEO specialists review your website to detect issues liable for low rankings in this audit. Before we propose the right solutions, we make you fully aware of the problem.

 Attention to Details

Google has more than 200 ranking factors. It’s vital to consider all the key ranking factors to boost your rankings. We pay close attention to all these variables so that local SEO and content for your roofing business are according to Google’s guidelines. 

 Foolproof Plan for Success

Actions speak louder than words. We believe in this quote. Backup Infotech, an expert roofing company SEO, has a crystal-clear roadmap that leads to success. With us, your brand is equipped with a plan that includes your requirements, sales funnels, and so on.

 Creative Thinking

Our team has the best experts for digital marketing services for small business with different backgrounds. We have individuals in website design and development, research and strategic planning, and advertising, and each of them uses the latest tools.

 Expert Leadership

We have a dedicated team of SEO for roofers, pay-per-click, social media marketing and content marketing. Our team is a combination of young talent and seasoned professionals. In charge of expert leaders, our teams deliver supereminence.

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