Page Ranking Search Optimization Conversion Marketing Website Performance Backup Infotech refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Every year more and more businesses focus on SEO, Google Adwords or Social Media spending huge money on these resources. That’s why the market gets increasingly competition. As a small business on the market, you cannot compete with big player but there is something you can do. You can use Google Alerts tool to monitor your competitors. This tool will allow you to track your competitors products and marketing strategies so that you can learn something from them and improve your own business strategy. Customers may choose that particular company from many on the market because of their positive reputation which help marketers to differentiate their products/services in a highly competitive market . How to build a good reputation? Make sure that you communicate with your customers and everyone who interacts with your company through website, e-mail, Social Media. Answer any doubts, offer help and make sure you build a long-lasting relationship with your customers.