Blinkit’s Success Formula: Business & Revenue Model Explained
You are in delusion if you believe that only Turkish-based Getir is capable of brisk customer service. Also, you should be in another dimension if you don’t know about Blinkit. It’s an instant grocery delivery service in India. Its tagline, “Let us Blink It,” inspired it to rename itself Blinkit. Previously known as Grofers, it has made millions of peoples lives easier by delivering a broad range of goods to their doorsteps. Let’s assume that you are a startup that is eager to explode big like Blinkit. For that scenario, Backup Infotech has covered everything about Blinkit in this guide, from how it works to its business and revenue model. Blinkit: A Quick Overview In December 2013, Saurabh Kumar and Albinder Dhindsa founded Blinkit as an e-commerce company to deliver products in record time. Its corporate office is located in Gurugram and has completely revolutionized the retail industry. In simple terms, Blinkit is an online store that has the sole purpose of making everyday shopping easier than ever before. It enables shoppers to shop from their preferred stores within close proximity and enjoy superfast delivery. With a few clicks, people can place orders for groceries, baked goods, fruits & vegetables, meats, fresh flowers, pet care supplies, beauty, and baby care products. Just in 2024, Blinkit had a turnover of 1930 crores ($234 million). Business Model of Blinkit in India Before we discuss Blinkit’s business model in detail, let’s comprehend what its main elements are: 1. The Inventory Blinkit has their own procurement and storage facilities all over India, like in Ahmedabad, Bangalore, Chennai, Ghaziabad, Gurugram, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai, Pune, and Sonipat, to counter the erratic service of the local retailers. It helps them deliver grocery items to their customers within the deadline. Basically, they procure products from multiple brands and local businesses and stock them in their inventories. Apart from this, Blinkit has exclusive brands and even features regional brands with low prices for its first-time customers. They have also added proper QR code tracking for goods. It tracks every aspect of the products, from their quantity to their expiry date. 2. Users The time-to-time change in Blinkit’s business model has also changed its target audience. Now, Blinkit focuses on the lower-middle and middle-class groups of the population. In Blinkit’s demographic, there is more engagement by women than men. However, women’s spending on delivery orders is higher than males, which shows that they are still skeptical about online delivery services. 3. Delivery Personnel Delivery personnel are the most important pillar of Blinkit’s business model, as delivery people complete the activity of delivering orders in less than 10 minutes. The delivery process for Blinkit also experiences alteration with the changing business model. Back to where we started, Blinkit operates on a marketplace business model. We can call it the hyperlocal on-demand logistics system. It’s aim is to curb the necessity for people to travel to local shops and make a purchase there. It wants to promote home delivery among the people. The main part is they don’t have their own warehouses instead, they collaborate with the owners of local grocery shops in the city and assign their delivery guys to collect the things ordered by the users from these stores. Blinkit takes orders from its mobile app or their website developed by a mobile application development company or web application development company. Local grocery shops make money from this partnership with Blinkit as they get more orders and profits. In this Blinkit gains additional benefits as it seeks some commission on these orders. Revenue Model of Blinkit in India Blinkit has achieved outstanding results by strategically using technology, making partners, local suppliers, alliance partners, etc., and offering countless items. The revenue model of Blinkit is analogous to a commission-based revenue model. It has cooperated with local shop owners and wholesalers for groceries and daily essentials in the local areas. Blinkit uses its infrastructure to deliver goods to consumers. The linked stores are charged 8 to 15% on every order placed through the website. Also, Blinkit has made capital investments in its original labels. This action keeps its active involvement in the online ordering and delivery business. Its private brand makes up approximately 20% of the overall revenue. Some of the other revenue sources are: 1. Promotion Fees Blinkit charges a considerable amount of fees for the products for its promotion. 2. Transaction and Commission Fees Blinkit supports merchants to sell their goods on its marketplace platform and takes particular fees from sellers, such as transaction and commission fees. How Backup Infotech Can Assist? Just like Blinkit transformed instant delivery, we’ll help you develop a futuristic platform that sets you apart in your industry. For that, you just need an out-of-the-box business idea. Backup Infotech will handle the rest. As an Android mobile app development company, we create success stories. Our web and mobile app development team sees to it that your customers have a positive experience, while our e-commerce and CMS solutions keep your inventory and order management stress-free. Other than that, our cloud SaaS and CRM development slick operations and enhance customer engagement. And let’s not forget digital marketing—because visibility is everything in today’s cutthroat market! What makes us different? We set the bar high with creative solutions that actually make a real impact. With 100% transparency, years of experience, and a commitment to continuous improvement, we will make certain that your business just thrives. The next big brand could be yours. Dream big, and let Backup Infotech bring your vision to life. Long Story Short Blinkit is an application that empowers its company to accept customer’s orders and deliver them on schedule. Blinkit is only profitable just because of its business model, which keeps evolving. But remember that not just any ordinary app can gain the desired traction for your brand and solidify your place in the competitive landscape. For that, you need a smartly and professionally developed app. That’s exactly what Backup Infotech delivers. We
