mobile app development

Blinkit Sucess
BUSINESS

Blinkit’s Success Formula: Business & Revenue Model Explained

You are in delusion if you believe that only Turkish-based Getir is capable of brisk customer service. Also, you should be in another dimension if you don’t know about Blinkit. It’s an instant grocery delivery service in India. Its tagline, “Let us Blink It,” inspired it to rename itself Blinkit. Previously known as Grofers, it has made millions of peoples lives easier by delivering a broad range of goods to their doorsteps. Let’s assume that you are a startup that is eager to explode big like Blinkit. For that scenario, Backup Infotech has covered everything about Blinkit in this guide, from how it works to its business and revenue model. Blinkit: A Quick Overview In December 2013, Saurabh Kumar and Albinder Dhindsa founded Blinkit as an e-commerce company to deliver products in record time. Its corporate office is located in Gurugram and has completely revolutionized the retail industry. In simple terms, Blinkit is an online store that has the sole purpose of making everyday shopping easier than ever before. It enables shoppers to shop from their preferred stores within close proximity and enjoy superfast delivery. With a few clicks, people can place orders for groceries, baked goods, fruits & vegetables, meats, fresh flowers, pet care supplies, beauty, and baby care products. Just in 2024, Blinkit had a turnover of 1930 crores ($234 million). Business Model of Blinkit in India Before we discuss Blinkit’s business model in detail, let’s comprehend what its main elements are: 1. The Inventory Blinkit has their own procurement and storage facilities all over India, like in Ahmedabad, Bangalore, Chennai, Ghaziabad, Gurugram, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai, Pune, and Sonipat, to counter the erratic service of the local retailers. It helps them deliver grocery items to their customers within the deadline. Basically, they procure products from multiple brands and local businesses and stock them in their inventories. Apart from this, Blinkit has exclusive brands and even features regional brands with low prices for its first-time customers. They have also added proper QR code tracking for goods. It tracks every aspect of the products, from their quantity to their expiry date. 2. Users The time-to-time change in Blinkit’s business model has also changed its target audience. Now, Blinkit focuses on the lower-middle and middle-class groups of the population. In Blinkit’s demographic, there is more engagement by women than men. However, women’s spending on delivery orders is higher than males, which shows that they are still skeptical about online delivery services. 3. Delivery Personnel Delivery personnel are the most important pillar of Blinkit’s business model, as delivery people complete the activity of delivering orders in less than 10 minutes. The delivery process for Blinkit also experiences alteration with the changing business model. Back to where we started, Blinkit operates on a marketplace business model. We can call it the hyperlocal on-demand logistics system. It’s aim is to curb the necessity for people to travel to local shops and make a purchase there. It wants to promote home delivery among the people. The main part is they don’t have their own warehouses instead, they collaborate with the owners of local grocery shops in the city and assign their delivery guys to collect the things ordered by the users from these stores. Blinkit takes orders from its mobile app or their website developed by a mobile application development company or web application development company. Local grocery shops make money from this partnership with Blinkit as they get more orders and profits. In this Blinkit gains additional benefits as it seeks some commission on these orders.  Revenue Model of Blinkit in India  Blinkit has achieved outstanding results by strategically using technology, making partners, local suppliers, alliance partners, etc., and offering countless items. The revenue model of Blinkit is analogous to a commission-based revenue model. It has cooperated with local shop owners and wholesalers for groceries and daily essentials in the local areas.  Blinkit uses its infrastructure to deliver goods to consumers. The linked stores are charged 8 to 15% on every order placed through the website. Also, Blinkit has made capital investments in its original labels. This action keeps its active involvement in the online ordering and delivery business. Its private brand makes up approximately 20% of the overall revenue. Some of the other revenue sources are: 1. Promotion Fees Blinkit charges a considerable amount of fees for the products for its promotion. 2. Transaction and Commission Fees Blinkit supports merchants to sell their goods on its marketplace platform and takes particular fees from sellers, such as transaction and commission fees. How Backup Infotech Can Assist? Just like Blinkit transformed instant delivery, we’ll help you develop a futuristic platform that sets you apart in your industry. For that, you just need an out-of-the-box business idea. Backup Infotech will handle the rest. As an Android mobile app development company, we create success stories. Our web and mobile app development team sees to it that your customers have a positive experience, while our e-commerce and CMS solutions keep your inventory and order management stress-free. Other than that, our cloud SaaS and CRM development slick operations and enhance customer engagement. And let’s not forget digital marketing—because visibility is everything in today’s cutthroat market! What makes us different? We set the bar high with creative solutions that actually make a real impact. With 100% transparency, years of experience, and a commitment to continuous improvement, we will make certain that your business just thrives. The next big brand could be yours. Dream big, and let Backup Infotech bring your vision to life. Long Story Short Blinkit is an application that empowers its company to accept customer’s orders and deliver them on schedule. Blinkit is only profitable just because of its business model, which keeps evolving. But remember that not just any ordinary app can gain the desired traction for your brand and solidify your place in the competitive landscape. For that, you need a smartly and professionally developed app. That’s exactly what Backup Infotech delivers. We

Mobile Apps Development Services
Mobile App, Mobile App Development

The power of the mobile app to boost up sales in business

Gone are the days, when people used mobiles only to chit-chat with their near and dear ones. Today is the era of technology that has brought drastic changes in our everyday life. The advent of sophisticated gadgets like smartphones, tablets, etc. has made our lives far smoother. The cherry on the cake is the invention of the internet through which we can perform so many tasks just with a click. For example- online shopping, money transfer, and so on. But, how do all these have been made possible? I mean to say that how a person, sitting while at home, can transfer money through phone and internet. Well, there is a logic behind this which is very clearly defined by smart app developers who develop various mobile apps for different purposes. There are apps for eCommerce, banks, hospitals, etc. for shopping, transferring money, scheduling appointments respectively. All these apps proved to be immensely useful for mankind, therefore, individuals never lag in showering love for such apps. Not only for people, but mobile apps also proved to be a boon for businesses as well. Through such apps, any business owner can take his business to the next level and can expect higher ROIs. When various apps are made public, they attract a lot of visitors and if everything goes well or if the app sounds user-friendly, then it will take no time to get worldwide recognition. This ultimately results in more lead generation. If you are a startup or are already running a business without any app, then it is the right time to increase your sales by having a mobile app for your services or products. This will surely attract more customers and can lead to good profits. Why you should have a mobile app? Customer engagement The very first point is it improves customer engagement. When customers download your app on their mobiles, they feel more connected to your brand. This connectivity can be seen when the client tries your services and if needed, they can have a word with you. Through mobile apps, customers can take advantage of your services efficiently and this ultimately raises the revenue of your business. Push notifications With mobile apps, you never have to worry about reminding your clients about you and your offers because it gives you the opportunity of sending push notifications to your customers to make them aware of current discounts or to promote your new products or services. This will further generate more traffic. Customer loyalty It is also a well-acknowledged fact that mobile apps can assist you in building a strong relationship with customers and gaining their loyalty. Though websites are also good for building customer relations; however, mobile apps provide a more quick and direct relationship with customers. In this present scenario, individuals of every age have a smartphone with several apps installed on it. Irrespective of the location, apps provide an instant way for people to communicate with brands and to buy the products they needed for. All in all, mobile apps are gaining ground with each passing day. Without any doubt, these apps are a powerful mode to boost sales for any business. If you have made your mind to build an app for your business, then contact Backupinfotech. The experts will guide you on all ins and outs related to app developing and marketing it to the whole world.

The best android app development companies
Mobile App Development, Mobile app development services

Factors to Consider Before to Hire App Development Services

Mobile apps are becoming mainframe in propelling sales across all industries. Enterprise mobile applications hold the potentials of reaching out to vast audiences across multiple platforms and devices. Nowadays, every business seems to emphasize playing sales cards through mobile apps and encourage users to download and use their apps extensively. Such a crucial business strategy as mobile apps must not be taken for granted. From performance to features, the enterprise mobile apps must be scaled along with the current trends in the app world. Every small aspect of these apps must be developed carefully utilizing experience and in-depth technical knowledge. All in all, you cannot hand over the development of your mobile application to any random hands. So, what are the factors to consider before hiring apps development services? Let’s find out below. Work Portfolio Work portfolios are the briefings about a company’s professional performance. Going through the work portfolios of the companies is the foundational step in finalizing an app development company for your project. Check on the previously built applications by the company, especially the ones that resonate with your industry. Also, take a closer look at the delivery timeline of the company, their experience, skills, communications during the developmental phase of the projects, and consistency of support after the delivery. Experience and Expertise An experienced team of app developers is more likely to stay up-to-date with the ongoing trends in the app development niche. Collaborating with time-withstanding mobile app development services ensures that your app encompasses all the latest features and functionalities. Communication Communication plays a pivotal role in enhancing the experience of the mobile application. Before hiring a mobile app development company, consider asking them about how often do they inform their clients on the progress of the project. Remember that you own the rights to remain updated about the developmental phases of your application. Moreover, you must also ask about the project tracking and time management tools they use. Cost Why would you pay a larger sum against obtaining the same premium enterprise apps! Research about the app developmental charges in your areas, and roughly estimate the expenditures in advance. Also, raise your brows whenever any company asks for unexpectedly lower charges to develop your mobile application. Such companies either lack expertise or make compromises in qualities against settling for cheap rates. The best android app development companies have standard charges that are neither too expensive nor too cheap. Apps are an integral component in deciding the fate of your business. For acing the enterprise mobile app game, give your best in justifying the genuineness and capabilities of the app development company before signing any professional deal.

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