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Digital Marketing, SEO

Important Steps to improve your Search Engine Optimization

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In this world of digitization, SEO is gaining popularity among every small and established business owners. The reason behind the growth of SEO is the extensive use of Google search engine by consumers to find various products or services. But, the question here is how to get the best from search engine optimization? If you think like a business owner, you will not find any particular factor responsible for better SEO. However, only expert SEO individuals can better guide you about the various factors involved in improving your Google ranking. Before going further, you must acknowledge that carrying out SEO is not an easy task or we can say it is not the piece of cake for any unprofessional marketer. Therefore, we have come upon with  some crucial steps to improve your search engine optimization, have a look below: Add keywords The basic step to improve SEO rankings is to include high-volume keywords in all types of content. Google never crawls the content without keywords. So, if you want to take your business to a next level, then start inserting short-tail or long-tail keywords into the content. One trick to choose keywords is to look for keywords with high volume and low competition because these can easily get crawled by Google. Regular blog posting The other step is to keep posting quality and error-free content regularly. If we talk about blogs, they can make your business grow to much extent. Blogs bring organic traffic to sites. High-quality and unique content with high volume keywords and eye-catching titles, all can boost your brand awareness in no time. Google loves businesses who are active and provide useful as well as relevant information to searchers. The more you will be posting blogs, the more are the chances of improving search engine optimization results. Link building If you want to improve your search engine rankings, then link building is another important aspect. It is an undeniable fact that the more we will build links, the more are the chances of getting success. Similar is the case in the field of SEO. Web traffic can be increased to the manifold through link building. Optimize images Optimizing images can also assist in improving your search engine optimization. You can optimize them with alt text to describe the image on your site. With alt text, crawlers can easily understand the related content on your site which further helps in ranking you higher. Mobile-friendly Mobiles are used heavily these days and ages. Hence, building a mobile-friendly website is mandatory. Google is also prioritizing mobile-optimized pages for better ranking and answering the user search query. The Mobile version act as a base for search engine optimization ranking. All the above-described steps are immensely helpful in improving SEO and taking any business to the advanced level and to gain more organic traffic. You can get in touch with us to know more about SEO and how it can help your business.

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BUSINESS, Technology

Google Ads Editor Update Includes Support for Discovery Campaigns

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Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.) Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in Editor. (Shared Library is located under “Account-level” in the left navigation pane.) Search for errors. You can search for similar errors across your campaigns or accounts. In the search bar, type “rule” or “violation” and you’ll see a list of options. Similarly, when you find an error or warning, you can click on the “Show violations” link at the bottom of the screen to see them all. New campaign support. If you are running App campaigns for engagement or have access to Discovery campaigns in beta, you can now create and edit them in Editor. Why we should care. These changes are relatively minor, but may save you some campaign management time, particularly if you’re using the newly supported campaign types. It’s also a pretty good sign that the Discovery campaigns beta is coming along. At the very least, it’s a good reminder to check how and if you’ve applied your negative keyword lists.

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