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social media marketing
BUSINESS, Digital Marketing

The Comprehensive Guide To Social Media Marketing

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The New Year is approaching! With the coming year, it is important to build a robust social media marketing strategy to boost your business and keep it ahead of competitors. With social media marketing, entrepreneurs target their respective audiences to reach wider customers and market their products/services. Earlier marketing was confined to door-to-door or offline, which was limited to a particular geographical area. However, with online marketing (social media marketing in other terms), the limitation of the geographical area was removed, and no more door-to-door knocking for advertising the products or services. Are you excited to get a detailed knowledge of social media marketing? Let’s lift up the curtains. What is Social Media Marketing? We all know about social media; for example: Facebook, Twitter, Instagram, etc., and marketing products or services over these platforms is called social media marketing (SMM). It is done with pre-planned and robust strategies. Social media platforms are the home to users of all ages. Therefore, marketing the products over these platforms ensures huge traffic to your website. To carry out social media campaigns, various social media management tools are required to bring out the best of social media. What are the benefits of Social Media Marketing? Marketing products or services through social media would allow businesses to connect with users. Just imagine, if your business gets visible to one user, and the user did an activity to it- like or share, then it will ultimately be seen by the other connections of the user. Let’s have a look at some of its benefits: Increase the brand awareness Generate leads and boost conversion Foster relationships with customers Make you learn from your competitors What are the Types of Social Media Marketing? There are majorly 3 types of social media marketing campaigns- prospecting, retargeting, and conversion campaigns. 1. The Prospecting Campaign The prospecting campaign refers to targeting new customers for your product or service. The result of this campaign is to not sell your products or services but to let them join your business. For a successful prospecting campaign, the marketer must do thorough research of keywords, create a list of potential prospects, and find ways to approach them. 2. The Retargeting Campaign The retargeting campaign, as the name suggests, is to retarget the customers who once engaged with the business but didn’t approach further towards conversion. This campaign targets users who already visited your website in the past, clicked links, responded to conversations on the social media page, added items to the cart but not bought, and subscribed to marketing emails. 3. The Conversion Campaign The conversion campaign is to convert the users into leads. It focuses on deeper engagement with users as they share their valuable data like email, address, or phone number. This crucial information of users will assist marketers in refining their online targeting and conversions. What are the Best Social Media Marketing Platforms? Some of the best social media marketing platforms are: 1. Facebook Facebook is a highly established and widely popular social media platform. It has approx. 1.9 billion daily active users, mainly generation X, and Millennials. This platform is best for increasing brand awareness and advertising business through advanced advertising tools. 2. Instagram Instagram is quite famous for its high-quality images/videos, user-generated content, and advertising. It has approx. 1 billion monthly active users, primarily millennials. 3. Pinterest Pinterest is another popular platform with 444 million monthly active users. It is considered best for visual advertising. It is a great platform for inspiring individuals for things including fashion to home decor. Apart from these, some other behemoths in social media are Twitter, LinkedIn, and You Tube. How does Social Media Marketing Work? Social media marketing work best if you follow a proper strategy. We, at Backup Infotech, follow a robust approach to building an effective social media marketing strategy. Our 6-step approach includes the following steps: Research of buyer personas and audience Examining the type of social platforms to the target audience Establishing metrics and KPIs Analyze the competitors Creation of unique and engaging content Organizing schedule for posts How Social Media Marketing Can Help Your Business? Social media marketing has a lot to offer to businesses. Let’s have a look at how it is going to benefit your business: Social media act as a powerful way that allows 2-way conversations with potential consumers. With SMM, establishing trust with customers is possible. Marketers can easily engage with the audience. This ultimately results in loyalty to the brand. Customers become loyal to your business. Social media marketing lets marketers integrate with other channels as well which helps in boosting the campaigns. Through SMM, marketers can convert more leads by raising awareness among the audience. Conclusion With this comprehensive guide to social media marketing platforms, it would become easy for you to get an introduction about social platforms and how to make use of these platforms effectively for the growth of your business. Start your social media marketing campaign now by hiring experts!  

Best Mobile App
BUSINESS, Technology, Website Development

4 Reasons Why Your Website Needs a Revamp

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Doesn’t matter what business you are into, current times demand an online presence, but sadly not all people understand this fact. Either they don’t have any website or have websites with too many flaws that become detrimental for their own profits. It is very important to have a website that is great looking, but it is also vital that your website has all the important features that make your business website a perfect medium through which leads can be generated and profits can be made. Now, the expert of a best web design company in Mohali can tell you the importance of website revamp and how you should do it. Ideally, the website is the face of your business as it is the very first thing anyone sees of your business. So, keeping this in mind, you would want to keep the first impression of your website up to the mark. When we are talking about website revamp, a complete overhaul isn’t what we are talking about; sometimes, minor tweaks can work wonders. Now, let us talk about some of the major reasons why your website needs a revamp. So, let’s get started: Your website isn’t responsive: This is one of the major issues for which most of the websites need a revamp for. With a steady and rapid increase in the usage of smart phones, most of the people use iPad, iPhone or other Android devices to view websites. Depending on the age of your website, there are good chances that your website isn’t optimized according to these hand held devices that can ultimately lead to loss in sales. According to several studies, if your website takes more than 3 seconds to load, 57% of mobile users will discontinue the journey. You are not getting the desired results: Have you created a website, but still not getting any results from it? Well, this can make you rather skeptical about having a website business and you would be wondering if it is worth having a business website. Here we simply want to state that a website that is accurately designed by the best web design and development company in Mohali is an important marketing tool in disguise and it is vital to have a well designed business website. Your website is outdated and old fashioned: If you have an old business website, it may look stale and outdated. A revamp of the website with creative design trends can generate the interest of the visitors and can also generate new leads for your services and products. You can also relaunch your new website on social media and give your audience a reason to come back to your website. A greater control over your website: Do you have a website that is there just for the sake or do you need a control over your website? Then, it is the time of you getting a content management system or CMS. It gives you the capability to update the website, edit or add the content and do changes whatever you feel like. With that being said, these are some of the reasons your website needs a revamping. So what are you thinking? Contact the best web development company in Mohali and watch it do wonders for your business.

Online Marketing Startgies Backup Infotech
BUSINESS, Digital Marketing, Technology

Innovative Online Marketing Strategies

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There are numerous instances when online marketing simply feels like a rat race where the target is to reach the optimum number of targeted customers. And that is how most of the businesses view this struggle: a constant process to beat the other competitors with the ultimate aim of selling their products or services online. Now the question arises if everybody is doing the same thing with the same goal, what should be your strategy to beat your competitors? The answer is to utilize the most innovative tool available in the era of instant gratification and digital media. What exactly is this tool? The answer is your business website. Yes, it is your website and various digital marketing services through which you can easily boost your online presence and eventually get the best organic traffic. In other words, all you need is the best digital marketing company in Mohali. By utilizing innovative website and digital marketing strategies, one can easily promote his/her business website and augment the traffic. With almost all the businesses going online, it is a risky option to be left behind. Now, here’s a good new: there are several effective strategies that can help improve traffic and sales. Moreover, to help you with that, today we are going to discuss some of these strategies. So, let’s get started: Making SEO your friend: One of the most innovative marketing strategies out there is SEO. Here is an astounding fact; not all small businesses with a website utilize SEO to its full potential. SEO, if utilized in a proper manner, can easily work wonders for any website and eventually business. SEO males it really easy for users to find your website which also makes finding your products and services easy. A good SEO strategy also guarantees a boost in traffic as a good strategy ensures that the website gets higher ranking. Creating a useful online tool: Here the trick is to create a tool that has real and some amazing advantages for the people and something that would instantly capture their interest. In the field of marketing, this is also known as lead magnet. It is nothing but a freebie that is of utmost value to your targeted audience. All they need to do is to submit their name, mail address and the information that is being asked. A lead magnet may be a coupon code, a video, a gift, an ebook, etc. Joining Facebook groups: One of the most amazing things about Facebook groups is the fact that there is a group for almost any topic that you can think of. Simply join the group concerning your product or services or the ones that is relevant to your business. Once you get to become the part of the group, you can check the discussions among other group members. This would give you an idea as to what people are thinking about that product or service. With that being said, these are some of the important website strategies that can work wonders for your online business. Looking for more such ideas? Then, stay tuned with us for further updates.

Digital Marketing trends in 2020
BUSINESS, Digital Marketing, Technology

Digital Marketing Trends to Follow in 2023

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There is a constant change in the landscape of digital marketing and the year 2023 is going to be no exception. Thus, it is always beneficial to have the knowledge of the upcoming trends, so that you can always stay ahead of the competition. So, today, in order to help you with that, we are going to discuss the top trends digital marketing is expected to follow in the year 2023. If your digital marketing strategy is out of sync with the trends, you are doing nothing but repeating the obsolete strategies. You would be completely unaware of the latest marketing trends, but your competitors and audience won’t and that may lead to loss of business. To save you from such an aftermath, here’s the list of trends that you should include in your digital marketing strategies. Apart from the emerging trends, there are certain ongoing trends that are going to be in vogue. Let’s have a quick look on them: Chatbots: A personal assistance without any personnel; 2023 technologies are going to revive chatbots, further making them more helpful, popular and convincing Voice Searches: With more and more people using Siri and Alexa, SEO will move further towards voice searches that would be based on the keywords that people speak not type. Video Marketing: Video hosting was never this easy. Every consecutive year is witnessing more and more success in branding online videos. Now, let’s jump on to the main topic of the article. So, here are the trends: Social Commerce: Social commerce can be defined as buying or selling products through various social media platforms ads or posts; in other words, you don’t have to visit any site or shopping app. Though this isn’t something new, but since the launch of Instagram Checkout in this year, this trend is getting a lot of attention. The major goal of social commerce is to decrease the steps for customers, and this also decreases the sales abandonment. Direct Messaging: In order to create a more personal connect with customers, several brands are opting of conversing with their clients through DMs. To streamline customer service and providing customers with assistance in sales, direct messaging is becoming quite popular. Global brands are finding it quite exciting to use DM for several purposes like addressing issues, taking orders or simply taking a review. Micro Influencers: Micro-influencers are medium sized influencers with a very narrow segment, big enough to be influencer and small enough to be in touch with their followers without overloading with sponsorships. Moreover, they have a better engagement as compared to big influencers. Sentiment Analysis: Sentiment analysis or social learning is something that has become the need of the hour as the competition is growing fiercer and customers are becoming highly informed. This analysis can be described as the analysis of customer’s reactions on various online platforms. This process involves various data collecting tools and algorithms to collect online responses for your brand, product or service and further evaluating them. With that being said, these are some of the trends that most digital marketing companies are looking forward to. Want to know more about this? Then, stay tuned with us.

Mobile app development company
BUSINESS, Mobile App Development, Technology

Time to Do Experiments with Mobile Apps

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You would be living under a stone if you haven’t heard about the success stories of numerous tech startup businesses and the various applications launched by them. But there are good chances, you might don’t know about the hardships and complexities such a young company has to undergo to reach the height of success. When every day a new app is being launched, it can be really tough to launch an app that would stand out from rest of the crowd. No, definitely not an easy job. With the mobile app download market predicted to touch 352.9 billon by 2012, these things are more than enough to give app developers and some of the best mobile app development companies in Mohali sleepless nights. Well, right now developing a mobile app on some pre-tried clicked idea is nothing but a suicide and that too with all your investments. In such a dynamic scenario, you are need of an innovative, unique and out of the box app idea which is one of its kind. These days you would find numerous students, with bright ideas, developing their own apps. Though it isn’t as easy as it sounds, but several of them are doing really well. Now the success of your mobile app highly depends on the following factors: The selection of your targeted market that is sync with your niche Research and market study Reviewable of the competitors’ apps Working on the success and failure factors of apps Develop a unique approach towards apps Zeroing out the latest working trends of the industry Creating a marketing buzz to make it hit Now here are some trends for apps that you can follow for the year 2020: Go for VR enable apps:  VR is one of the most trending technologies of these days and is making once unimaginable things possible and that too in jiffy. Armored by different capabilities that can unveil an entirely new world in front of humans, VR is growing by leaps and bounds and is surprising us with its numerous features. But still, this technology has a lot that is still unexplored. So, if you are daring enough, you can think of implementing VR capabilities in a healthcare or dating app and make it a whole lot different from what is already present in the Play Stores. Make chatbots your ally: Chatbots are working for websites for quite a long time, but for apps, well the speed here is slow. There are many companies that are creating chatbots exclusively for apps. With customized chatbots, your customers can navigate the app easily, without any constraints. Healthcare apps: Many things fall under the category of luxury, but surely healthcare isn’t one of them. With ongoing advancements in healthcare in both private and government sector, healthcare apps are going to be on a rise. You can get in partnership with any hospital and can create app catering to the needs of patients. With that being said, these are some of the mobile app trends that can help your app shine like the North Star in the year 2020.

Engage Your Audience on Your Websites with Amazing Tips
BUSINESS, Technology

Engage Your Audience on Your Websites with Amazing Tips

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The success of any website largely depends on the traffic or number of visitors it attracts audience on a daily basis. Besides that, you also have to keep in mind that there is a cut throat competition space and you need to find a sure shot way to ensure that you always stand out from the competition. Those who are already on the various online platforms look out for new and innovative ways to make sure that their website always remains relevant and in sync with the market standards. That’s why; it is never advisable to be complacent on the cyber space. Moreover, you also have to get in terms with the fact that the user attention span online is less that 30 seconds, which is really less. With so much content present online for users to interact with, it is definitely a challenging task to keep them engaged. Here are a few amazing ideas that can help you boost user engagement on your website. Designing the website with keeping the audience in mind: When you are designing your website, it is very important to keep your targeted audience in mind. Every single step that you take such as SEO or search engine optimization, keyword utilization, advertising, etc. will have their insights coming from the deep understanding of the audience. Before the implementation of website design, it is always suggested to do your research. Create content that is engaging: If you think that posting content every other day can get you traffic, then sadly you are mistaken. Only posting content can’t engage the audience as here the quality works is way better than quantity. You need to get such things right and you need sufficient time to understand what kind of content audience likes. Link your website pages with your social media pages to check the kind of content is getting attention. Or you can always ask the audience what they like; you would be surprised to know about their choices. Ensure that user experience is seamless: As a website visitor, imagine a website where pages are loading with a really slow speed. Or you reach a website page you were interested in, the navigation wasn’t at all comfortable. Or you click on a given link but get redirected on a wrong website. If any of this is happening with your website too, then no one is going to return to your website. Always ensure that your visitor get an amazing experience every time they visit your website.  Your web host holds the responsibility to ensure this experience, thus it is better to have a host provider that has enough capacity. Make your website mobile responsive: Keeping the current trends in mind, it is important that you optimize the website for mobiles and other devices as well. With majority of people using mobile devices, not making the website mobile responsive can turn out to be a major mistake. With that being said, these are some of the tips that can help you get traffic on to our website. Looking for more such amazing tips? Then, stay tuned with us for next updates.

Digital marketing Strategy
BUSINESS, Digital Marketing, Technology

Why Do Businesses Require Digital Marketing?

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When it comes to predicting and shaping the buying pattern and behaviour of the customers all over the world, digital marketing is one of the major strategies that are utilized by the businesses. You might have heard about digital marketing services, but do you know how these strategies can impact the businesses? And why? So, today we are going to discuss why businesses require the best digital marketing company in Mohali and their impact. So, let’s get started. Digital marketing maintains the online field: Currently business visibility is critical for the success of any business. And when it comes to online, location is as important as it is in the physical world. As compared to the physical world, getting noticed on the web is easy, along with the ease of access to update the information. All in all, getting customers through online strategies is easier. Digital marketing help businesses stay ahead in the competition: If you want to stay ahead of your competitors and want to give your brand a new shine up, digital marketing is all you need. Here when we are talking about digital marketing, we are including strategies such as SEO, local search, organic search, social media, Google Adwords and blogs. When you are into a business, targeting and reaching to as many as people is your aim and digital marketing helps you with that. Digital marketing is way too cheaper than traditional advertising: Whether it is radio, TV, newspaper or direct mailing, these can get you hefty bills that might exceed your budget. Earlier finding solution to such challenges was difficult. But with the advent of online business, equations have changed completely. One can use YouTube rather going for television, social media rather flyers, blogs instead of magazines and informational podcasts rather using radio. Some of these digital marketing services are absolutely free and are much less expensive as compared to the traditional modes of advertising. If you have someone to mange and take care of all these strategies, then it a green flag. Digital marketing with analytics: Another major benefit of digital marketing is the fact that an ad creator or digital marketing strategist can easily figure out how the ad or strategy is working that can’t easily be deduced from any traditional methods of advertising. Such analytical reports can easily be deduced and analyzed for results. Digital marketing for mobile users: One of the major benefits of using digital marketing is the fact that it is completely compatible with mobile devices. With digital marketing, you can easily reach to your customers, irrespective of the location, through their mobiles. Once the business has gained local search and has established a digital presence, the business can easily gain the popularity. For this purpose, local search optimization is vital as people highly rely on the browsing capabilities of their mobile phones. Last but not the least, these are some of the reasons why digital marketing is currently the most sought after marketing techniques. Want to know more about this? Then, stay tuned with us.

best web development company in Mohali
BUSINESS, Technology, Website Development

Tips to Choose the Best Website Development Company

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Gone are the days when simple brick and mortar stores meant a successful business. With technology penetrating our daily lives, online presence of a business has become inevitable and critical for the success of any business. And a successful online presence is powered by an easy to navigate and appealing website that converts the traffic into leads. For this you require the best web design and development company in Mohali who knows inside out of a great website design. But how to select the best web design company in Mohali? A good web design company not only understand your business requirements, they also ensure that your business goals are achieved through your business website. Lack of a good web dev company can lead to the loss of time, efforts and money. And this is something every business wants to avoid. That’s why today, we are going to discuss some tips that would help you to land with the best website development company. So, let’s get started. Have a clear idea about your budget: Before you start your search for web Design Company, sit with the major stakeholders of your company and set a specific budget that you are ready to invest in the project. The budget can be anything according to your business requirements. It is better to be a bit flexible in your budget so that you can accommodate the last-minute changes. There are chances the agency may show you some designs or ideas that you simply love. Last, you should always have a number to tell the web design company. Discuss the pricing: After fixing your budget, the next step is to do your homework regarding the market trend of the prices of web designing and development companies. Though it might consume a lot of time, you will be saved from the extra prices and services that you might not need. Lack of proper information and homework can land you up in a mess. Usually, agencies have predesigned packages, but you can have a word with them and adjust the packages and pricings according to your requirements. Check out the work done for previous clients: If you have a list of some of the most established website designing companies with you, don’t hesitate to ask for their portfolios or previous clients. You can either check the website or can give them a call. This can help you to gain an understanding about the agency, their work approach and their repo with the client. If they speak highly about the agency, then give it a go. Ask about the complete support system: Websites don’t require support in the initial days, but also in the later stages. Thus, having a dedicated support team is essential for the health of the website. It is always beneficial if the agency provides you a dedicated manager or team to handle your website from the very beginning. These are some of the tips that would surely help you to land up with the best website designing company in Mohali. Want to know more? Then, stay tuned for the next update.

google ads
BUSINESS, Technology

Google Ads Editor Update Includes Support for Discovery Campaigns

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Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.) Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in Editor. (Shared Library is located under “Account-level” in the left navigation pane.) Search for errors. You can search for similar errors across your campaigns or accounts. In the search bar, type “rule” or “violation” and you’ll see a list of options. Similarly, when you find an error or warning, you can click on the “Show violations” link at the bottom of the screen to see them all. New campaign support. If you are running App campaigns for engagement or have access to Discovery campaigns in beta, you can now create and edit them in Editor. Why we should care. These changes are relatively minor, but may save you some campaign management time, particularly if you’re using the newly supported campaign types. It’s also a pretty good sign that the Discovery campaigns beta is coming along. At the very least, it’s a good reminder to check how and if you’ve applied your negative keyword lists.

aws certified developer
BUSINESS, Technology

Top Website Design Trends to Follow in 2019

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Though hard to believe, we are entering the last phase of the decade. The internet is still growing in leaps and bounds and has made several transitions. This decade has witnessed some of the major transformations in terms of AI, VR, reign of mobile, among others. As exciting all these new technologies are, the real change and effect of all of them can be clearly seen in the website designing trends. In the past few years, the overall design has been inclined more towards creativity: monotonous grids and the usual images have been abandoned for bold color, vibrant illustrations and asymmetrical layouts. Collected here are some of the trends that can be called as the dominating website designs of the year 2019. But that doesn’t mean there is no space of your designers’ creativity. But if your designing team is still stuck on the grids n stock photos, it is the time to make the last call. To help you with that, we are here discussing 5 major website trends that should be followed in the year 2019 to get the expected ROI. So, let’s get started. Black & White Color Palette: For a long time, colors ruled the website design, but it is slowly changing. Now, more and more websites are opting the classic monochromatic scheme. White can be perceived as clean and reserved shade while black is assertive and bold. Combing both gives you a striking background, perfect for any website. Organic, Natural Shapes: Earlier, geometric shapes were prevalent as they created a sense of stability. But since last year, designers are more inclined towards natural and organic shapes. These shapes usually don’t have sharp corners and they add a depth to the whole design that makes elements stand out. Micro Interactions: The last thing you want your website is boring. And micro-interactions is the perfect solution for the same. Every time there is a slight action on the app or website, there is a specific response and this response is known as micro-interaction. It is one of the best ways to engage your audience. Other that these, there are several other trends in website designing that we will discuss next time. So, if you want more such inputs about web designing in Mohali, keep watching this space.

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