Backup Infotech

best web design and development company in Mohali

best web design company in Mohali
UI/UX Development services, Web designing companies

Things to Consider When Designing a Website

What is necessary for designing a website? A website plays a crucial role in building any brand. There are so many factors that developers look into before developing and designing a website. Of course, investing in website development is a major decision for any business. However, if you desire to take your business to the whole world, then you must move one step further. Hire some professionals who can work with full dedication and can suggest to you- what is good and what is bad for your business. Below listed are a few things that you can consider before hiring any software company to design your website. Identify your primary users If you want a responsive website that can meet the needs of your target audience, then pre-identify your users and create a design of your website accordingly. Look for who the targeted people are and why they would come to your website. To cite an example- a doctor’s targeted audience would be patients of varying ages, so he/she should have a patient-friendly website and includes every information related to appointments, client information, daily updates, etc. Improving your visual brand Having a logo for your business or brand is quite impressive. However, you need to be wise with the color scheme of your branding. This is the most important aspect while building a website and one should think about it before proceeding with the website designing. It is a widely acknowledged fact that the more clear, consistent, and contemporary your branding is, the more appealing your website will be. Make your website mobile-friendly In today’s era, everyone has smartphones in which several apps are installed for different purposes. Approximately, 51% of the global traffic is originated from mobile devices. Hence, it would be a great move if you may consider this point before designing any website. Everything from images, text, logo, etc, should be optimized as per the mobile screens. Scalability While designing any website, you must keep the scalability factor as your topmost priority. You will never get the time to redesign your website again after discovering new functionality. So, this is the right time to consider all the functions of your website that may meet your current as well as future needs. Also, have a backup plan in case you’re stuck with your current situation. Communicating with your customers You are only because of your customers, so think of your customers always. Try to respond to them in every possible manner as this will ensure strong customer relations. While developing your site, try to answer some questions yourself. How do you want to contact your customers? (Email, telephone, online chat, etc.) For how long you want to be available for your customers? What security measures should be taken while communicating with clients? Balancing your budget Before solidifying your plans for a website, think about your budget. On average, $10000 to $15000 is enough for a completely custom website project. The more features you want on your website, the more it will cost. Conclusion With all the above tips and suggestions, businesses can take their websites to the topmost position. Designing any website requires creation and innovation in the field, if done professionally by considering all the above points can lead to increased profits, and one can meet his business goals in no time. You can contact backupinfotech, if you want more information on website designing and development. Feel free to contact us.

Web Development
Website Development

Why Choose Custom Web Development Over Template Design?

Developing a website is definitely easier today than it was ten years back. This is all because of the exceptional web development platforms like WordPress, with which any non-coder can also begin his own website. Nonetheless, as an entrepreneur, you need to make some critical decisions before developing any website. Individuals are often get confused between custom web development and readymade template design. Without any doubt, it is a tough decision to choose between the two- whether one should opt for custom web development solutions, custom-built website, custom website features, or should go with a template design. Backupinfotech, a renowned firm, suggests choosing custom web development over premade website designs. Let’s have look at some of the factors why to go with custom web development? High ROI and conversion rates Custom web development is far better than premade templates because it drives more traffic and yields high conversion rates and ROI. The reason behind this is custom-built websites are designed and created by considering the target audience and goals of any business in mind. When we straight forward attack the target, we will surely succeed. Better aesthetic appeal It is an undeniable fact that the visual effects of any website play a crucial role in attracting traffic and improving sales. When a website is customized, we have several options to make the appearance of the website appealing to customers. In addition to this, custom-built websites are user-friendly as well. Personalization and localization Today’s generation is more demanding. They want websites that can understand them and their needs. In other words, they want websites that can offer personalized solutions to them. By building such websites, users can be made to stay longer on the website and might become a regular user of the website. This can be achieved by custom web development, as you have the chance to customize the web pages as per the desires of visitors. Better SEO Well, it is also one of the vital factors in choosing custom web development for building any website. Digital marketers can get benefit in achieving better SEO results. Due to the rising competition, it is very tough to come on the first page of the Google search engine. Despite effective SEO techniques, a custom-built website can also lend a helping hand as search engines prefer customized websites. On the last note, any professional developer will suggest creating a website with relevant keywords and metadata rather than choosing a readymade template, because, in this way, the website becomes genuine and could rank higher in search engines. Think twice before jumping to any conclusion, after all, it is about your own business.

Best Mobile App
BUSINESS, Technology, Website Development

4 Reasons Why Your Website Needs a Revamp

Doesn’t matter what business you are into, current times demand an online presence, but sadly not all people understand this fact. Either they don’t have any website or have websites with too many flaws that become detrimental for their own profits. It is very important to have a website that is great looking, but it is also vital that your website has all the important features that make your business website a perfect medium through which leads can be generated and profits can be made. Now, the expert of a best web design company in Mohali can tell you the importance of website revamp and how you should do it. Ideally, the website is the face of your business as it is the very first thing anyone sees of your business. So, keeping this in mind, you would want to keep the first impression of your website up to the mark. When we are talking about website revamp, a complete overhaul isn’t what we are talking about; sometimes, minor tweaks can work wonders. Now, let us talk about some of the major reasons why your website needs a revamp. So, let’s get started: Your website isn’t responsive: This is one of the major issues for which most of the websites need a revamp for. With a steady and rapid increase in the usage of smart phones, most of the people use iPad, iPhone or other Android devices to view websites. Depending on the age of your website, there are good chances that your website isn’t optimized according to these hand held devices that can ultimately lead to loss in sales. According to several studies, if your website takes more than 3 seconds to load, 57% of mobile users will discontinue the journey. You are not getting the desired results: Have you created a website, but still not getting any results from it? Well, this can make you rather skeptical about having a website business and you would be wondering if it is worth having a business website. Here we simply want to state that a website that is accurately designed by the best web design and development company in Mohali is an important marketing tool in disguise and it is vital to have a well designed business website. Your website is outdated and old fashioned: If you have an old business website, it may look stale and outdated. A revamp of the website with creative design trends can generate the interest of the visitors and can also generate new leads for your services and products. You can also relaunch your new website on social media and give your audience a reason to come back to your website. A greater control over your website: Do you have a website that is there just for the sake or do you need a control over your website? Then, it is the time of you getting a content management system or CMS. It gives you the capability to update the website, edit or add the content and do changes whatever you feel like. With that being said, these are some of the reasons your website needs a revamping. So what are you thinking? Contact the best web development company in Mohali and watch it do wonders for your business.

Engage Your Audience on Your Websites with Amazing Tips
BUSINESS, Technology

Engage Your Audience on Your Websites with Amazing Tips

The success of any website largely depends on the traffic or number of visitors it attracts audience on a daily basis. Besides that, you also have to keep in mind that there is a cut throat competition space and you need to find a sure shot way to ensure that you always stand out from the competition. Those who are already on the various online platforms look out for new and innovative ways to make sure that their website always remains relevant and in sync with the market standards. That’s why; it is never advisable to be complacent on the cyber space. Moreover, you also have to get in terms with the fact that the user attention span online is less that 30 seconds, which is really less. With so much content present online for users to interact with, it is definitely a challenging task to keep them engaged. Here are a few amazing ideas that can help you boost user engagement on your website. Designing the website with keeping the audience in mind: When you are designing your website, it is very important to keep your targeted audience in mind. Every single step that you take such as SEO or search engine optimization, keyword utilization, advertising, etc. will have their insights coming from the deep understanding of the audience. Before the implementation of website design, it is always suggested to do your research. Create content that is engaging: If you think that posting content every other day can get you traffic, then sadly you are mistaken. Only posting content can’t engage the audience as here the quality works is way better than quantity. You need to get such things right and you need sufficient time to understand what kind of content audience likes. Link your website pages with your social media pages to check the kind of content is getting attention. Or you can always ask the audience what they like; you would be surprised to know about their choices. Ensure that user experience is seamless: As a website visitor, imagine a website where pages are loading with a really slow speed. Or you reach a website page you were interested in, the navigation wasn’t at all comfortable. Or you click on a given link but get redirected on a wrong website. If any of this is happening with your website too, then no one is going to return to your website. Always ensure that your visitor get an amazing experience every time they visit your website.  Your web host holds the responsibility to ensure this experience, thus it is better to have a host provider that has enough capacity. Make your website mobile responsive: Keeping the current trends in mind, it is important that you optimize the website for mobiles and other devices as well. With majority of people using mobile devices, not making the website mobile responsive can turn out to be a major mistake. With that being said, these are some of the tips that can help you get traffic on to our website. Looking for more such amazing tips? Then, stay tuned with us for next updates.

Digital marketing Strategy
BUSINESS, Digital Marketing, Technology

Why Do Businesses Require Digital Marketing?

When it comes to predicting and shaping the buying pattern and behaviour of the customers all over the world, digital marketing is one of the major strategies that are utilized by the businesses. You might have heard about digital marketing services, but do you know how these strategies can impact the businesses? And why? So, today we are going to discuss why businesses require the best digital marketing company in Mohali and their impact. So, let’s get started. Digital marketing maintains the online field: Currently business visibility is critical for the success of any business. And when it comes to online, location is as important as it is in the physical world. As compared to the physical world, getting noticed on the web is easy, along with the ease of access to update the information. All in all, getting customers through online strategies is easier. Digital marketing help businesses stay ahead in the competition: If you want to stay ahead of your competitors and want to give your brand a new shine up, digital marketing is all you need. Here when we are talking about digital marketing, we are including strategies such as SEO, local search, organic search, social media, Google Adwords and blogs. When you are into a business, targeting and reaching to as many as people is your aim and digital marketing helps you with that. Digital marketing is way too cheaper than traditional advertising: Whether it is radio, TV, newspaper or direct mailing, these can get you hefty bills that might exceed your budget. Earlier finding solution to such challenges was difficult. But with the advent of online business, equations have changed completely. One can use YouTube rather going for television, social media rather flyers, blogs instead of magazines and informational podcasts rather using radio. Some of these digital marketing services are absolutely free and are much less expensive as compared to the traditional modes of advertising. If you have someone to mange and take care of all these strategies, then it a green flag. Digital marketing with analytics: Another major benefit of digital marketing is the fact that an ad creator or digital marketing strategist can easily figure out how the ad or strategy is working that can’t easily be deduced from any traditional methods of advertising. Such analytical reports can easily be deduced and analyzed for results. Digital marketing for mobile users: One of the major benefits of using digital marketing is the fact that it is completely compatible with mobile devices. With digital marketing, you can easily reach to your customers, irrespective of the location, through their mobiles. Once the business has gained local search and has established a digital presence, the business can easily gain the popularity. For this purpose, local search optimization is vital as people highly rely on the browsing capabilities of their mobile phones. Last but not the least, these are some of the reasons why digital marketing is currently the most sought after marketing techniques. Want to know more about this? Then, stay tuned with us.

best web development company in Mohali
BUSINESS, Technology, Website Development

Tips to Choose the Best Website Development Company

Gone are the days when simple brick and mortar stores meant a successful business. With technology penetrating our daily lives, online presence of a business has become inevitable and critical for the success of any business. And a successful online presence is powered by an easy to navigate and appealing website that converts the traffic into leads. For this you require the best web design and development company in Mohali who knows inside out of a great website design. But how to select the best web design company in Mohali? A good web design company not only understand your business requirements, they also ensure that your business goals are achieved through your business website. Lack of a good web dev company can lead to the loss of time, efforts and money. And this is something every business wants to avoid. That’s why today, we are going to discuss some tips that would help you to land with the best website development company. So, let’s get started. Have a clear idea about your budget: Before you start your search for web Design Company, sit with the major stakeholders of your company and set a specific budget that you are ready to invest in the project. The budget can be anything according to your business requirements. It is better to be a bit flexible in your budget so that you can accommodate the last-minute changes. There are chances the agency may show you some designs or ideas that you simply love. Last, you should always have a number to tell the web design company. Discuss the pricing: After fixing your budget, the next step is to do your homework regarding the market trend of the prices of web designing and development companies. Though it might consume a lot of time, you will be saved from the extra prices and services that you might not need. Lack of proper information and homework can land you up in a mess. Usually, agencies have predesigned packages, but you can have a word with them and adjust the packages and pricings according to your requirements. Check out the work done for previous clients: If you have a list of some of the most established website designing companies with you, don’t hesitate to ask for their portfolios or previous clients. You can either check the website or can give them a call. This can help you to gain an understanding about the agency, their work approach and their repo with the client. If they speak highly about the agency, then give it a go. Ask about the complete support system: Websites don’t require support in the initial days, but also in the later stages. Thus, having a dedicated support team is essential for the health of the website. It is always beneficial if the agency provides you a dedicated manager or team to handle your website from the very beginning. These are some of the tips that would surely help you to land up with the best website designing company in Mohali. Want to know more? Then, stay tuned for the next update.

google ads
BUSINESS, Technology

Google Ads Editor Update Includes Support for Discovery Campaigns

Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.) Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in Editor. (Shared Library is located under “Account-level” in the left navigation pane.) Search for errors. You can search for similar errors across your campaigns or accounts. In the search bar, type “rule” or “violation” and you’ll see a list of options. Similarly, when you find an error or warning, you can click on the “Show violations” link at the bottom of the screen to see them all. New campaign support. If you are running App campaigns for engagement or have access to Discovery campaigns in beta, you can now create and edit them in Editor. Why we should care. These changes are relatively minor, but may save you some campaign management time, particularly if you’re using the newly supported campaign types. It’s also a pretty good sign that the Discovery campaigns beta is coming along. At the very least, it’s a good reminder to check how and if you’ve applied your negative keyword lists.

aws certified developer
BUSINESS, Technology

Top Website Design Trends to Follow in 2019

Though hard to believe, we are entering the last phase of the decade. The internet is still growing in leaps and bounds and has made several transitions. This decade has witnessed some of the major transformations in terms of AI, VR, reign of mobile, among others. As exciting all these new technologies are, the real change and effect of all of them can be clearly seen in the website designing trends. In the past few years, the overall design has been inclined more towards creativity: monotonous grids and the usual images have been abandoned for bold color, vibrant illustrations and asymmetrical layouts. Collected here are some of the trends that can be called as the dominating website designs of the year 2019. But that doesn’t mean there is no space of your designers’ creativity. But if your designing team is still stuck on the grids n stock photos, it is the time to make the last call. To help you with that, we are here discussing 5 major website trends that should be followed in the year 2019 to get the expected ROI. So, let’s get started. Black & White Color Palette: For a long time, colors ruled the website design, but it is slowly changing. Now, more and more websites are opting the classic monochromatic scheme. White can be perceived as clean and reserved shade while black is assertive and bold. Combing both gives you a striking background, perfect for any website. Organic, Natural Shapes: Earlier, geometric shapes were prevalent as they created a sense of stability. But since last year, designers are more inclined towards natural and organic shapes. These shapes usually don’t have sharp corners and they add a depth to the whole design that makes elements stand out. Micro Interactions: The last thing you want your website is boring. And micro-interactions is the perfect solution for the same. Every time there is a slight action on the app or website, there is a specific response and this response is known as micro-interaction. It is one of the best ways to engage your audience. Other that these, there are several other trends in website designing that we will discuss next time. So, if you want more such inputs about web designing in Mohali, keep watching this space.

digital marketing services
BUSINESS, Technology

4 SEO Tips for Global Enterprises

Though there is a very minuscule difference between the basics of usual SEO and enterprise SEO, the difference between the SEO strategies for a blog, a comparison website and an e-commerce platform are quite evident. SEO, being one of the main components of digital marketing services include a standard checklist such as meta properties, XML sitemap, image optimization, highly researched lengthy content articles, alt tags that might work well for a smaller website or the ones that have standard blog-style. But if we are talking about a website with more than tens of thousands of pages, we are entering an altogether different zone. Here, we require enterprise SEO or the real ‘technical SEO’. The focus now shifts to automated tagging, site-structure, crawl budget optimization, utilization of canonical tagging for the dynamic pages of website and the likes. So, to help you with enterprise SEO, today we are going to discuss some tips regarding the same. Over Optimization isn’t a Myth SEO can be a tricky methodology for many. While creating SEO strategies, you would include the optimization of the content and website so that it can rank well with the search engines. But always keep in mind that too much of everything is bad. You might get penalized in your Google Search Console if you abuse microdata markups. Think about Branding Though backlinks are important, when we are talking about a website of such level, branding is something that requires your focus. Think of viral marketing, branding campaigns and user generated content. Focus on Server Optimization & Cyber Security Technical SEO such as server optimization and cyber security is of utmost importance at this point. Sit with your IT team and work over website error maintenance, XML sitemap troubleshooting and optimization, server speed, security, mobile friendliness, search boot monitoring, website structure and other such factors. Win the Challenge of Creating Quality Content Now there are several things such as dynamic XML sitemaps that technology can help you to automate, there are several other things that can’t be automated without putting the content quality at the risk. Here you need to define how and what type of content is being generated by your website. With that being said, these are a few tips that can help you to excel in enterprise SEO and can match the global standards without breaking a sweat.

wordpress website development companies
BUSINESS, Technology

What Can You Do If Google My Business Doesn’t Understand Your Business?

Without question, Google My Business (GMB) is the lifeblood of most local organizations that want to be found online. According to the most recent Moz Local Search Ranking Factors report, your GMB page is the biggest local ranking factor. It also functions as a website now, with rich content, visuals and customer ratings/reviews that make it possible for people to learn more about you without leaving Google’s search results. At the same time, Google My Business is not a perfect service. It often struggles with businesses that don’t fall into the two most common business types: storefronts where customers come to a permanent business location and service area businesses, where the business comes to the customer. A common case in point: pop-up shops, which are growing in number. Pop-up shops have taken hold for several reasons. They often provide customers surprise-and-delight experiences that are not always easy to pull off in traditional brick-and-mortar stores. They make it possible for businesses to sell products and services without needing to pay expensive operational costs associated with running a permanent, brick-and-mortar store. Because they are mobile by nature, businesses can customize products literally to appeal to specific neighborhoods. Pop-up stores are legitimate businesses, and yet Google has no easy way to help you find them. There are a couple of issues that prevent Google from being able to provide an accurate GMB page: The first has to do with claiming the listing. For most business types, Google needs to send the business a postcard with a pin number on it to verify that the business exists at a location. But pop-up stores often lack a permanent location for Google to send the cards and may only be at a location for a week or less, not giving enough time for the postcard to even reach the temporary address. The second issue also has to do with verification but is specific to how a pop-up store manages a listing. For instance, what happens if you create a GMB listing and then move from one location to another? Does that old location get marked as permanently closed? If so, the classification implies the business is out of business instead of moved. Again, the postcard verification as the primary means of validating a business causes trouble here. Because of this quirk in Google’s approach, pop-up stores are generally beyond the reach of GMB. Their customers need to find them via word of mouth or via social sites such as Facebook, where they may operate pages without a verified location. In the above scenario, everyone loses. The store loses potential customers. Google loses traffic to social sites such as Facebook. And customers lose because it becomes harder to find a store that might interest them. Because Google Maps and Waze draw data from GMB listings, those popular apps cannot offer users accurate directions to these types of stores. Let’s look at another interesting case from i9 Sports (a client of my company). The sports franchise pays relatively low fees in exchange for the right to operate leagues, camps and clinics in different communities. One of the ways they keep fees low is by eliminating the need for a franchise to buy any real estate. Instead, franchisees operate out of parks and fields owned by someone else — often via park districts. The beauty of the model is that it capitalizes on surplus inventory: if a local park or playing field is unused, as they often are, why not conduct a soccer league or baseball clinic there? Why build another facility when there is unused space available? Sounds like an efficient way to do business, right? In fact, the sports franchise has been growing steadily for years, with more than 2 million registrations in communities from New York to Hawaii. But if you Google “i9 Sports near me,” you may have a less than ideal set of search results. That’s because the franchises have a difficult time creating GMB profiles. The issue is that the very attributes that make it incredibly efficient and cost-effective – the lack of a permanent location – work against the organization in Google’s world. There’s no physical location for Google to work with in order to verify the existence so the organization is lumped together with service area businesses (e.g., plumbers and contractors) where the business goes to the client’s location. Google has good reason to verify businesses the way it does. Service area businesses require careful vetting, and it serves the interests of Google and a business’s customers for Google to ensure that they are contactable, reviewable and verified. Checks and balances need to be in place. At the same time, progressive business models fall through the cracks. Fortunately, Google has been helpful in working with us to find a solution, which shows that Google is flexible and willing to evolve. As more companies adopt business models shorn of permanent locations, the bigger question is how will Google adapt over time? If you are one such business, you may need an advocate to work with Google – but it’s worth trying. Google, to its credit, watches for patterns of behavior among its users and adapts. It behooves Google to provide the best experience to its users, and if more of its users are struggling to find businesses, Google will adapt rather than lose them to another ecosystem.

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