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Web development agency
Web development services

How does Web Development Agency help For Your Business?

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What is Web Development? Although “web design” refers to the process of conceptualizing a website’s look and feel, “web development” typically refers to the coding and building of said site or app. Consider all the websites you’ve visited over the years; Web Developers created those pages, ensuring they worked as intended and behaved in ways that provided a pleasant experience for visitors. To do this, the finest Web development company in Mohali, Chandigarh writes lines of code in a wide selection of programming languages appropriate for the specific jobs they’re doing on their preferred platforms. Why is Web Development Important? Website development lets people know about your services and products, why they’re essential, and what sets your company apart. Make your product relatable and appealing with high-quality images and a well-thought-out presentation. Websites can: Communicate with visitors: Visitors increase business. Create a website to reach customers and prospects and publish industry-related content. Respond to comments on social media. This demonstrates care for customers. Improve networking: Websites increase networking and customer base. A responsive design makes your site accessible on multiple devices. This boosts organic traffic. Be trustworthy: Credibility is key to attracting website visitors. Your company’s website should be professional. Websites highlight your skills, experience, and expertise. These details help you gain visitors’ trust and generate leads. Why Do You Need a Web Development Agency? More visibility Only when your website ranks well in search engine results will you be able to consider it an efficient sales and marketing tool. A website’s visibility drops dramatically if it doesn’t rank on the first page of Google searches. A web development firm will increase the site’s visibility for relevant search terms, attract more visitors, and lead to more successful conversions. Easy Voice search Making a website that is compatible with voice search is crucial in the present because of the fast-expanding commercial potential of voice commerce. Creating a website conducive to voice searches takes a lot of work, including keyword research, structured data optimization, content production, and more. A skilled Web Development Agency will ensure your site supports voice search so that users can have a fantastic experience. Faster load times A quicker site load time is crucial in offering a better experience for your users and increasing your profits. A skilled web development firm can build you a fast-loading site with the help of the appropriate plugins and tools. Search engines also give more weight to such sites when determining rankings. Professional design and features You can create your website. Multiple providers now allow anyone to register a domain name and use essential website-creation tools. If you hire professionals to make your website, you can rest assured that it will be flawless in its presentation and functionality. Progressive web applications Hiring a web development firm can help you use cutting-edge tools like progressive web apps. A progressive web app (PWA) allows you to provide users with an experience similar to an app. What Are the Benefits of Web Development? Pleasant User Experience: The ability to make websites with an intuitive interface is a significant benefit of web development. It’s a website framework that uses Html, CSS, and JavaScript. CSS makes a site seem nice, whereas JavaScript makes it interactive so users can do things on it. Simplicity of Use: Web development makes websites easier to find and navigate. Website visitors can scroll and browse faster. Customers can easily see the website’s header, footer, sidebar, and drop-down menu. SEO-Friendly Web Page: Higher-ranking sites are user-friendly. SEO plays a crucial role in improving the ranking. Having a website with proper SEO techniques such on-page and off-page can speed up crawling and indexing. Profits and Sales are boosted: A well-designed website can boost revenue—increases traffic, leads, and ROI. Adding products and services keeps website visitors longer. Web admins can monitor visitor activity and help them navigate and transact. How to Find the Best Web Development Company? Check out the company’s work portfolio: To find the best company, you may consider their experience in web development. Know their team’s specialty and what tech stack they are using. You may also watch out for their Portfolio. Read reviews on various platforms: Client reviews are the best way to judge an IT company. Visit platforms such as Clutch, Goodfirms, etc., and find what their previous clients have written for them. Ask for client references: Web development companies have customers. Interview a team’s clients. If past clients were happy, trust this agency. An IT company can be chosen by interviewing previous clients. Assess the website’s quality: Examine the team’s digital presence. Analyze their social media, website, and web content. This will give you a perfect glimpse of their style of working. Check the company’s email response time: Last but not least, choose a responsive company. Find whether the firm is ready to offer 24/7 services or not. This ensures the availability of the company at your preferred time. Conclusion: Web development agencies are essential today. They will help you solve web-related problems because of their experience in creating web pages. If you are looking for a web development agency in Mohali, give a try to Backup Infotech once. We will not let you down. You can cross-check our firm and may call us anytime.  

web development company mohali
Web development services

Why should you choose PHP for web development?

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Web development has risen to an enormous level nowadays that every business owner wants to expand their business online through business websites. In order to develop a fully customizable website, it is very important to watch out for any reliable web development services. Though there are several platforms to build a website, the most sought-after platform is PHP. PHP is assumed to be the best web designing and development platform. This top-notch functionality is useful to create a website for any domain. It involves the creation of dynamic, interactive, secure, efficient, and reliable web pages. If you are looking forward to growing your business, then PHP is a suitable option for you. To make a clear choice, have a look at few points below which can insist you opt for PHP and to achieve your business goals. Why choose PHP for developing any website? PHP is flexible and dynamic- PHP is an encrypted language with dynamic yet flexible features. All the features of PHP offer the greatest flexibility as compared to other programming languages. In addition to this, being an open-source language, it also assists to write code and combine with different libraries for incorporating other special effects. Accessible to CMS- PHP is completely accessible to all CMS programs like WordPress, Drupal, and Joomla. This advantage can deliver the best-in-class user experience. WordPress themes are highly recognized and can automatically adjust to various devices. So, this is the most prominent way to build websites. PHP offers high performance- Are you aware of some of the core functionalities of this robust programming language? Cross-platform adaptability, multi-browser compatibility, secure web apps, and so on are a few of them. Moreover, PHP supports all major web servers and is one of the secure ways to add an extra layer of security against viruses and threats. PHP offers effective frameworks- Laravel, Symfony, Zend, CodeIgniter, and Phalcon are some of the high-performance frameworks of PHP which are great for creating large-scale websites and for maintaining high-quality standards. All of these frameworks are perfect to design flexible and powerful websites in less period. PHP based website is easy to maintain- An undeniable fact about PHP-based sites is that these sites are considerably easy to maintain and update because PHP code can be easily modified. Being an open-source platform, it does not cost anything to meet the new functionality of any business. PHP ensures quick turnaround time- Due to the fast data processing features of PHP and seamless integration with various custom management systems, a website does not take a long time to load. Hence, it helps in retaining the audience. On the last note, there is no denying fact that PHP has much to offer to business websites and owners. Due to its rising popularity, it is becoming one of the favorite platforms to design and develop websites at affordable costs. All the above-mentioned reasons are enough to make a healthy trust in PHP and its frameworks. If you want to develop a website, then PHP is the best platform to start work on. Hire some professionals and take your business to the advanced level.

Web Development
Website Development

Why Choose Custom Web Development Over Template Design?

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Developing a website is definitely easier today than it was ten years back. This is all because of the exceptional web development platforms like WordPress, with which any non-coder can also begin his own website. Nonetheless, as an entrepreneur, you need to make some critical decisions before developing any website. Individuals are often get confused between custom web development and readymade template design. Without any doubt, it is a tough decision to choose between the two- whether one should opt for custom web development solutions, custom-built website, custom website features, or should go with a template design. Backupinfotech, a renowned firm, suggests choosing custom web development over premade website designs. Let’s have look at some of the factors why to go with custom web development? High ROI and conversion rates Custom web development is far better than premade templates because it drives more traffic and yields high conversion rates and ROI. The reason behind this is custom-built websites are designed and created by considering the target audience and goals of any business in mind. When we straight forward attack the target, we will surely succeed. Better aesthetic appeal It is an undeniable fact that the visual effects of any website play a crucial role in attracting traffic and improving sales. When a website is customized, we have several options to make the appearance of the website appealing to customers. In addition to this, custom-built websites are user-friendly as well. Personalization and localization Today’s generation is more demanding. They want websites that can understand them and their needs. In other words, they want websites that can offer personalized solutions to them. By building such websites, users can be made to stay longer on the website and might become a regular user of the website. This can be achieved by custom web development, as you have the chance to customize the web pages as per the desires of visitors. Better SEO Well, it is also one of the vital factors in choosing custom web development for building any website. Digital marketers can get benefit in achieving better SEO results. Due to the rising competition, it is very tough to come on the first page of the Google search engine. Despite effective SEO techniques, a custom-built website can also lend a helping hand as search engines prefer customized websites. On the last note, any professional developer will suggest creating a website with relevant keywords and metadata rather than choosing a readymade template, because, in this way, the website becomes genuine and could rank higher in search engines. Think twice before jumping to any conclusion, after all, it is about your own business.

Best Mobile App
BUSINESS, Technology, Website Development

4 Reasons Why Your Website Needs a Revamp

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Doesn’t matter what business you are into, current times demand an online presence, but sadly not all people understand this fact. Either they don’t have any website or have websites with too many flaws that become detrimental for their own profits. It is very important to have a website that is great looking, but it is also vital that your website has all the important features that make your business website a perfect medium through which leads can be generated and profits can be made. Now, the expert of a best web design company in Mohali can tell you the importance of website revamp and how you should do it. Ideally, the website is the face of your business as it is the very first thing anyone sees of your business. So, keeping this in mind, you would want to keep the first impression of your website up to the mark. When we are talking about website revamp, a complete overhaul isn’t what we are talking about; sometimes, minor tweaks can work wonders. Now, let us talk about some of the major reasons why your website needs a revamp. So, let’s get started: Your website isn’t responsive: This is one of the major issues for which most of the websites need a revamp for. With a steady and rapid increase in the usage of smart phones, most of the people use iPad, iPhone or other Android devices to view websites. Depending on the age of your website, there are good chances that your website isn’t optimized according to these hand held devices that can ultimately lead to loss in sales. According to several studies, if your website takes more than 3 seconds to load, 57% of mobile users will discontinue the journey. You are not getting the desired results: Have you created a website, but still not getting any results from it? Well, this can make you rather skeptical about having a website business and you would be wondering if it is worth having a business website. Here we simply want to state that a website that is accurately designed by the best web design and development company in Mohali is an important marketing tool in disguise and it is vital to have a well designed business website. Your website is outdated and old fashioned: If you have an old business website, it may look stale and outdated. A revamp of the website with creative design trends can generate the interest of the visitors and can also generate new leads for your services and products. You can also relaunch your new website on social media and give your audience a reason to come back to your website. A greater control over your website: Do you have a website that is there just for the sake or do you need a control over your website? Then, it is the time of you getting a content management system or CMS. It gives you the capability to update the website, edit or add the content and do changes whatever you feel like. With that being said, these are some of the reasons your website needs a revamping. So what are you thinking? Contact the best web development company in Mohali and watch it do wonders for your business.

Online Marketing Startgies Backup Infotech
BUSINESS, Digital Marketing, Technology

Innovative Online Marketing Strategies

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There are numerous instances when online marketing simply feels like a rat race where the target is to reach the optimum number of targeted customers. And that is how most of the businesses view this struggle: a constant process to beat the other competitors with the ultimate aim of selling their products or services online. Now the question arises if everybody is doing the same thing with the same goal, what should be your strategy to beat your competitors? The answer is to utilize the most innovative tool available in the era of instant gratification and digital media. What exactly is this tool? The answer is your business website. Yes, it is your website and various digital marketing services through which you can easily boost your online presence and eventually get the best organic traffic. In other words, all you need is the best digital marketing company in Mohali. By utilizing innovative website and digital marketing strategies, one can easily promote his/her business website and augment the traffic. With almost all the businesses going online, it is a risky option to be left behind. Now, here’s a good new: there are several effective strategies that can help improve traffic and sales. Moreover, to help you with that, today we are going to discuss some of these strategies. So, let’s get started: Making SEO your friend: One of the most innovative marketing strategies out there is SEO. Here is an astounding fact; not all small businesses with a website utilize SEO to its full potential. SEO, if utilized in a proper manner, can easily work wonders for any website and eventually business. SEO males it really easy for users to find your website which also makes finding your products and services easy. A good SEO strategy also guarantees a boost in traffic as a good strategy ensures that the website gets higher ranking. Creating a useful online tool: Here the trick is to create a tool that has real and some amazing advantages for the people and something that would instantly capture their interest. In the field of marketing, this is also known as lead magnet. It is nothing but a freebie that is of utmost value to your targeted audience. All they need to do is to submit their name, mail address and the information that is being asked. A lead magnet may be a coupon code, a video, a gift, an ebook, etc. Joining Facebook groups: One of the most amazing things about Facebook groups is the fact that there is a group for almost any topic that you can think of. Simply join the group concerning your product or services or the ones that is relevant to your business. Once you get to become the part of the group, you can check the discussions among other group members. This would give you an idea as to what people are thinking about that product or service. With that being said, these are some of the important website strategies that can work wonders for your online business. Looking for more such ideas? Then, stay tuned with us for further updates.

Mobile app development company
BUSINESS, Mobile App Development, Technology

Time to Do Experiments with Mobile Apps

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You would be living under a stone if you haven’t heard about the success stories of numerous tech startup businesses and the various applications launched by them. But there are good chances, you might don’t know about the hardships and complexities such a young company has to undergo to reach the height of success. When every day a new app is being launched, it can be really tough to launch an app that would stand out from rest of the crowd. No, definitely not an easy job. With the mobile app download market predicted to touch 352.9 billon by 2012, these things are more than enough to give app developers and some of the best mobile app development companies in Mohali sleepless nights. Well, right now developing a mobile app on some pre-tried clicked idea is nothing but a suicide and that too with all your investments. In such a dynamic scenario, you are need of an innovative, unique and out of the box app idea which is one of its kind. These days you would find numerous students, with bright ideas, developing their own apps. Though it isn’t as easy as it sounds, but several of them are doing really well. Now the success of your mobile app highly depends on the following factors: The selection of your targeted market that is sync with your niche Research and market study Reviewable of the competitors’ apps Working on the success and failure factors of apps Develop a unique approach towards apps Zeroing out the latest working trends of the industry Creating a marketing buzz to make it hit Now here are some trends for apps that you can follow for the year 2020: Go for VR enable apps:  VR is one of the most trending technologies of these days and is making once unimaginable things possible and that too in jiffy. Armored by different capabilities that can unveil an entirely new world in front of humans, VR is growing by leaps and bounds and is surprising us with its numerous features. But still, this technology has a lot that is still unexplored. So, if you are daring enough, you can think of implementing VR capabilities in a healthcare or dating app and make it a whole lot different from what is already present in the Play Stores. Make chatbots your ally: Chatbots are working for websites for quite a long time, but for apps, well the speed here is slow. There are many companies that are creating chatbots exclusively for apps. With customized chatbots, your customers can navigate the app easily, without any constraints. Healthcare apps: Many things fall under the category of luxury, but surely healthcare isn’t one of them. With ongoing advancements in healthcare in both private and government sector, healthcare apps are going to be on a rise. You can get in partnership with any hospital and can create app catering to the needs of patients. With that being said, these are some of the mobile app trends that can help your app shine like the North Star in the year 2020.

Engage Your Audience on Your Websites with Amazing Tips
BUSINESS, Technology

Engage Your Audience on Your Websites with Amazing Tips

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The success of any website largely depends on the traffic or number of visitors it attracts audience on a daily basis. Besides that, you also have to keep in mind that there is a cut throat competition space and you need to find a sure shot way to ensure that you always stand out from the competition. Those who are already on the various online platforms look out for new and innovative ways to make sure that their website always remains relevant and in sync with the market standards. That’s why; it is never advisable to be complacent on the cyber space. Moreover, you also have to get in terms with the fact that the user attention span online is less that 30 seconds, which is really less. With so much content present online for users to interact with, it is definitely a challenging task to keep them engaged. Here are a few amazing ideas that can help you boost user engagement on your website. Designing the website with keeping the audience in mind: When you are designing your website, it is very important to keep your targeted audience in mind. Every single step that you take such as SEO or search engine optimization, keyword utilization, advertising, etc. will have their insights coming from the deep understanding of the audience. Before the implementation of website design, it is always suggested to do your research. Create content that is engaging: If you think that posting content every other day can get you traffic, then sadly you are mistaken. Only posting content can’t engage the audience as here the quality works is way better than quantity. You need to get such things right and you need sufficient time to understand what kind of content audience likes. Link your website pages with your social media pages to check the kind of content is getting attention. Or you can always ask the audience what they like; you would be surprised to know about their choices. Ensure that user experience is seamless: As a website visitor, imagine a website where pages are loading with a really slow speed. Or you reach a website page you were interested in, the navigation wasn’t at all comfortable. Or you click on a given link but get redirected on a wrong website. If any of this is happening with your website too, then no one is going to return to your website. Always ensure that your visitor get an amazing experience every time they visit your website.  Your web host holds the responsibility to ensure this experience, thus it is better to have a host provider that has enough capacity. Make your website mobile responsive: Keeping the current trends in mind, it is important that you optimize the website for mobiles and other devices as well. With majority of people using mobile devices, not making the website mobile responsive can turn out to be a major mistake. With that being said, these are some of the tips that can help you get traffic on to our website. Looking for more such amazing tips? Then, stay tuned with us for next updates.

best web development company in Mohali
BUSINESS, Technology, Website Development

Tips to Choose the Best Website Development Company

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Gone are the days when simple brick and mortar stores meant a successful business. With technology penetrating our daily lives, online presence of a business has become inevitable and critical for the success of any business. And a successful online presence is powered by an easy to navigate and appealing website that converts the traffic into leads. For this you require the best web design and development company in Mohali who knows inside out of a great website design. But how to select the best web design company in Mohali? A good web design company not only understand your business requirements, they also ensure that your business goals are achieved through your business website. Lack of a good web dev company can lead to the loss of time, efforts and money. And this is something every business wants to avoid. That’s why today, we are going to discuss some tips that would help you to land with the best website development company. So, let’s get started. Have a clear idea about your budget: Before you start your search for web Design Company, sit with the major stakeholders of your company and set a specific budget that you are ready to invest in the project. The budget can be anything according to your business requirements. It is better to be a bit flexible in your budget so that you can accommodate the last-minute changes. There are chances the agency may show you some designs or ideas that you simply love. Last, you should always have a number to tell the web design company. Discuss the pricing: After fixing your budget, the next step is to do your homework regarding the market trend of the prices of web designing and development companies. Though it might consume a lot of time, you will be saved from the extra prices and services that you might not need. Lack of proper information and homework can land you up in a mess. Usually, agencies have predesigned packages, but you can have a word with them and adjust the packages and pricings according to your requirements. Check out the work done for previous clients: If you have a list of some of the most established website designing companies with you, don’t hesitate to ask for their portfolios or previous clients. You can either check the website or can give them a call. This can help you to gain an understanding about the agency, their work approach and their repo with the client. If they speak highly about the agency, then give it a go. Ask about the complete support system: Websites don’t require support in the initial days, but also in the later stages. Thus, having a dedicated support team is essential for the health of the website. It is always beneficial if the agency provides you a dedicated manager or team to handle your website from the very beginning. These are some of the tips that would surely help you to land up with the best website designing company in Mohali. Want to know more? Then, stay tuned for the next update.

aws certified developer
BUSINESS, Technology

Top Website Design Trends to Follow in 2019

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Though hard to believe, we are entering the last phase of the decade. The internet is still growing in leaps and bounds and has made several transitions. This decade has witnessed some of the major transformations in terms of AI, VR, reign of mobile, among others. As exciting all these new technologies are, the real change and effect of all of them can be clearly seen in the website designing trends. In the past few years, the overall design has been inclined more towards creativity: monotonous grids and the usual images have been abandoned for bold color, vibrant illustrations and asymmetrical layouts. Collected here are some of the trends that can be called as the dominating website designs of the year 2019. But that doesn’t mean there is no space of your designers’ creativity. But if your designing team is still stuck on the grids n stock photos, it is the time to make the last call. To help you with that, we are here discussing 5 major website trends that should be followed in the year 2019 to get the expected ROI. So, let’s get started. Black & White Color Palette: For a long time, colors ruled the website design, but it is slowly changing. Now, more and more websites are opting the classic monochromatic scheme. White can be perceived as clean and reserved shade while black is assertive and bold. Combing both gives you a striking background, perfect for any website. Organic, Natural Shapes: Earlier, geometric shapes were prevalent as they created a sense of stability. But since last year, designers are more inclined towards natural and organic shapes. These shapes usually don’t have sharp corners and they add a depth to the whole design that makes elements stand out. Micro Interactions: The last thing you want your website is boring. And micro-interactions is the perfect solution for the same. Every time there is a slight action on the app or website, there is a specific response and this response is known as micro-interaction. It is one of the best ways to engage your audience. Other that these, there are several other trends in website designing that we will discuss next time. So, if you want more such inputs about web designing in Mohali, keep watching this space.

digital marketing services
BUSINESS, Technology

4 SEO Tips for Global Enterprises

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Though there is a very minuscule difference between the basics of usual SEO and enterprise SEO, the difference between the SEO strategies for a blog, a comparison website and an e-commerce platform are quite evident. SEO, being one of the main components of digital marketing services include a standard checklist such as meta properties, XML sitemap, image optimization, highly researched lengthy content articles, alt tags that might work well for a smaller website or the ones that have standard blog-style. But if we are talking about a website with more than tens of thousands of pages, we are entering an altogether different zone. Here, we require enterprise SEO or the real ‘technical SEO’. The focus now shifts to automated tagging, site-structure, crawl budget optimization, utilization of canonical tagging for the dynamic pages of website and the likes. So, to help you with enterprise SEO, today we are going to discuss some tips regarding the same. Over Optimization isn’t a Myth SEO can be a tricky methodology for many. While creating SEO strategies, you would include the optimization of the content and website so that it can rank well with the search engines. But always keep in mind that too much of everything is bad. You might get penalized in your Google Search Console if you abuse microdata markups. Think about Branding Though backlinks are important, when we are talking about a website of such level, branding is something that requires your focus. Think of viral marketing, branding campaigns and user generated content. Focus on Server Optimization & Cyber Security Technical SEO such as server optimization and cyber security is of utmost importance at this point. Sit with your IT team and work over website error maintenance, XML sitemap troubleshooting and optimization, server speed, security, mobile friendliness, search boot monitoring, website structure and other such factors. Win the Challenge of Creating Quality Content Now there are several things such as dynamic XML sitemaps that technology can help you to automate, there are several other things that can’t be automated without putting the content quality at the risk. Here you need to define how and what type of content is being generated by your website. With that being said, these are a few tips that can help you to excel in enterprise SEO and can match the global standards without breaking a sweat.

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