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Local Searches, SEO

Tips to Increase your Website Visibility in Local Searches

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What do you think about your website visibility? Is your website visible world widely? If your answer is NO, then it is the right time to increase your search engine visibility and rank your website in the top position. If you are a local business and want to boost the visibility in local searches, then below are some easy tips to follow which can be done in just a few minutes. Have a look below and follow the guidelines, you will definitely give your website a big boost! Look for the Keywords None other than yourself know your business and your field better. It is only you who can find the right set of keywords suitable for your business. When you look for keywords, know your customers thoroughly- like what are they looking for, how they look for the particular product or service, etc. You can even write a few things that your customers search for and keep it as general as possible such as Nike shoes, magic pen, etc. When you have enough over the list, then pick the one phrase which people search the most. You can then add your location to the selected phrase like “SEO services in America”. Include a keyword in the meta titles Once you find the right set of keywords for your business, it’s time to insert them in the various titles. Just make sure that your web page must have a suitable title with the keyword. You can even include your business name in the title. Include a keyword in the meta descriptions Meta descriptions play an important role in defining any business. Just imagine what miracle will appear when highly searched keywords get inserted into them. For writing meta descriptions, you have 160 characters to describe yourself, so make it as brief as possible with a targeted keyword. Add keyword in the heading Whatever is the topic of your web page; by adding a keyword to the topic heading you can move one step further in improving the visibility of your web page in local searches. In addition to this, there should only be one H1 on your page. Add relevant keywords in the content Content is the king! We all know that content when written with highly searched keywords have more chances to get ranked in the Google search engine. Quality content with effective keywords is a must to increase visibility and to attract visitors to your website. In conclusion, it is crystal clear that improving any website visibility online is not a difficult task if done with proper techniques and tools. You can even hire expert SEO professionals like Backupinfotech, who can take your business to the next level by ranking it on the first page of Google. Feel free to contact us anytime and anywhere. We are happy to serve our valuable clients.

best digital marketing company in mohali
Digital Marketing, SEO

Important Steps to improve your Search Engine Optimization

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In this world of digitization, SEO is gaining popularity among every small and established business owners. The reason behind the growth of SEO is the extensive use of Google search engine by consumers to find various products or services. But, the question here is how to get the best from search engine optimization? If you think like a business owner, you will not find any particular factor responsible for better SEO. However, only expert SEO individuals can better guide you about the various factors involved in improving your Google ranking. Before going further, you must acknowledge that carrying out SEO is not an easy task or we can say it is not the piece of cake for any unprofessional marketer. Therefore, we have come upon with  some crucial steps to improve your search engine optimization, have a look below: Add keywords The basic step to improve SEO rankings is to include high-volume keywords in all types of content. Google never crawls the content without keywords. So, if you want to take your business to a next level, then start inserting short-tail or long-tail keywords into the content. One trick to choose keywords is to look for keywords with high volume and low competition because these can easily get crawled by Google. Regular blog posting The other step is to keep posting quality and error-free content regularly. If we talk about blogs, they can make your business grow to much extent. Blogs bring organic traffic to sites. High-quality and unique content with high volume keywords and eye-catching titles, all can boost your brand awareness in no time. Google loves businesses who are active and provide useful as well as relevant information to searchers. The more you will be posting blogs, the more are the chances of improving search engine optimization results. Link building If you want to improve your search engine rankings, then link building is another important aspect. It is an undeniable fact that the more we will build links, the more are the chances of getting success. Similar is the case in the field of SEO. Web traffic can be increased to the manifold through link building. Optimize images Optimizing images can also assist in improving your search engine optimization. You can optimize them with alt text to describe the image on your site. With alt text, crawlers can easily understand the related content on your site which further helps in ranking you higher. Mobile-friendly Mobiles are used heavily these days and ages. Hence, building a mobile-friendly website is mandatory. Google is also prioritizing mobile-optimized pages for better ranking and answering the user search query. The Mobile version act as a base for search engine optimization ranking. All the above-described steps are immensely helpful in improving SEO and taking any business to the advanced level and to gain more organic traffic. You can get in touch with us to know more about SEO and how it can help your business.

google ads
BUSINESS, Technology

Google Ads Editor Update Includes Support for Discovery Campaigns

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Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.) Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in Editor. (Shared Library is located under “Account-level” in the left navigation pane.) Search for errors. You can search for similar errors across your campaigns or accounts. In the search bar, type “rule” or “violation” and you’ll see a list of options. Similarly, when you find an error or warning, you can click on the “Show violations” link at the bottom of the screen to see them all. New campaign support. If you are running App campaigns for engagement or have access to Discovery campaigns in beta, you can now create and edit them in Editor. Why we should care. These changes are relatively minor, but may save you some campaign management time, particularly if you’re using the newly supported campaign types. It’s also a pretty good sign that the Discovery campaigns beta is coming along. At the very least, it’s a good reminder to check how and if you’ve applied your negative keyword lists.

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