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Keeping you updated with the latest trends in technology our experts here share all that you need to know about the tech turnaround.

What is Generative Engine Optimization (GEO)?

Generative engine optimization (GEO) is the modern-day digital marketing practice designed to help individuals and businesses rank on generative engines (GEs). If you haven’t heard of GEs yet...

Why Flooring Companies Need SEO to Grow in 2025

It goes without saying that the flooring companies today have more competition than before. Homeowners and businesses are no longer flipping telephone directories; they’re searching online. In fact...

How Data Science Helps Predict Trends Before They Happen

“Data is the new oil.” When things change overnight, guessing doesn’t suffice. From trending outfits on Myntra to sudden crashes in the stock market, businesses now depend on data science to spot...

Powerful SEO for Flooring Companies That Brings Sales, Not Just Traffic

What’s the point of high traffic on your flooring website if no one’s calling for a quotation? The real value of SEO is not in how many people search for you but in how many people hire you for...

The Rise of Machine Learning in Modern Business Strategies

A few years ago, business success was contingent on instinct and experience. However, these factors still hold value to some extent, but the demands of today’s business have changed the dynamic...

Scroll Into 2025’s Top Web Design Trends

The field of web design is in a constant state of flux, and now that we’re in 2025, the trends are shifting once again. We at Backup Infotech thought it was a fitting time to share the things we’ve...

The Role of Data Science in SEO (And How to Leverage It)

Gone are the days when a minor change in the web content or meta tag was enough to rank your site at the top of the SERPs. Google’s algorithm is a tougher nut to crack than before. In addition, 75% of...

AI vs Machine Learning: What’s the Real Difference?

Machine learning (ML) and artificial intelligence (AI) are universally accepted technologies that are implemented worldwide to analyze data, evaluate risk, and so on. In fact, the market of AI in...

5 Proven Tactics to Rank Websites on Google

People often reach out to us in search of a shortcut to improve their Google rankings. As a digital marketing agency, we have some bad news for you. There is no such “shortcut” or “trick” that will...

401 Error Code: What It Is and How to Troubleshoot It

Most of you may have observed in the Google Search Console (GSC) reports that some of the webpages on your website were not crawled and indexed by Googlebot due to the 401 error code. It can be caused...

Zomato Business Model Breakdown: How It Works

At some point in our lives, we have all probably witnessed people waiting in queues to order a meal. Who would have thought that the idea of Foodie Bay would lead to Zomato, one of the biggest food...

Which are the Best CMS Platforms for 2025?

Content can ruin your business if it isn’t managed well. Your website should serve you, not turn into a time-eating monster that impedes you from actually running your business. The key to tame the...
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