Backup Infotech

best software company in Mohali

CRM Development
CRM Development, CRM Development Services

How Can CRM Help You To Expand Your Business?

The growth and progress of a company are directly proportional to customer relationships. For this reason, companies try hard to generate organic leads. However, every effort seems to go into vain when the prospects do not move further into the sales funnel. So, the million-dollar question is “how to improve customer relationships?” Well, the answer is Customer Relationship Management (CRM). CRM plays a pivotal role in improving today’s customer-centric business scenarios. Below you will find how CRM can help you to expand your business. 1. Target the Right Customers You work hard to attract and engage the customers with your company. Even after making so many efforts, you do not find the prospects transforming into customers. What are you lacking? The answer is an efficient CRM. Get your emails, social media, and every customer-engaging platform with your CRM, and keep track of every potential customer. Based on the suggestions from the CRM, your team can build more efficient communication with your potential customers and take your business to heights. 2. Boost Employee Productivity The CRM developers design the CRM to free the employees from time-consuming tasks like data entry and fetching customers’ contact details. The automation in sales, marketing, and accounting departments allows the employees to gather more information about customer requirements and problems that will improve the quality of the solutions. In this way, employees can invest more time and energy in building better and sustainable customer relationships. 3. Better Customer Relationships Customer relationships are the key to a growing business. The employees invest more time in communicating with and knowing the customers after CRM frees them from mundane tasks. Such communications lead to building a strong bond with the customers that will continue to fruit for a longer span. 4. Enhance Customer Experience Everything depends on the experience of a customer with your service. All your efforts and strategies can fail if you over-advertised or did not attend to an opportunity. The CRM development services work hard to design the software to analyze your customer history and preferences. Based on the expert analysis, you can customize the messages, emails, and the entire advertisement campaign. Such a planned advertisement has lesser chances to irritate a customer and a higher probability of enhancing the customer experience. 5. Cut Down Customer Retention Good service, customized ads, communicable employees, and customer-centric business – what else does a customer prefer? You can achieve every abovementioned goal through a CRM, resulting in happier and satisfied customers. When the customer makes a good experience with your business, he or she will tend to adhere to you for a longer time. So, CRM heavily brings down the customer retention rate. These happy customers will continue to help in building a vast clientele and expand the business. CRM is a comprehensive tool that assists your employees, helps in creating efficient strategies, and identifies the prospects. The best business and best software company use CRM to witness benefits and unprecedented growth. Bring in a CRM to automate the departments and provide wings to your booming business.

Best Mobile App
BUSINESS, Technology, Website Development

4 Reasons Why Your Website Needs a Revamp

Doesn’t matter what business you are into, current times demand an online presence, but sadly not all people understand this fact. Either they don’t have any website or have websites with too many flaws that become detrimental for their own profits. It is very important to have a website that is great looking, but it is also vital that your website has all the important features that make your business website a perfect medium through which leads can be generated and profits can be made. Now, the expert of a best web design company in Mohali can tell you the importance of website revamp and how you should do it. Ideally, the website is the face of your business as it is the very first thing anyone sees of your business. So, keeping this in mind, you would want to keep the first impression of your website up to the mark. When we are talking about website revamp, a complete overhaul isn’t what we are talking about; sometimes, minor tweaks can work wonders. Now, let us talk about some of the major reasons why your website needs a revamp. So, let’s get started: Your website isn’t responsive: This is one of the major issues for which most of the websites need a revamp for. With a steady and rapid increase in the usage of smart phones, most of the people use iPad, iPhone or other Android devices to view websites. Depending on the age of your website, there are good chances that your website isn’t optimized according to these hand held devices that can ultimately lead to loss in sales. According to several studies, if your website takes more than 3 seconds to load, 57% of mobile users will discontinue the journey. You are not getting the desired results: Have you created a website, but still not getting any results from it? Well, this can make you rather skeptical about having a website business and you would be wondering if it is worth having a business website. Here we simply want to state that a website that is accurately designed by the best web design and development company in Mohali is an important marketing tool in disguise and it is vital to have a well designed business website. Your website is outdated and old fashioned: If you have an old business website, it may look stale and outdated. A revamp of the website with creative design trends can generate the interest of the visitors and can also generate new leads for your services and products. You can also relaunch your new website on social media and give your audience a reason to come back to your website. A greater control over your website: Do you have a website that is there just for the sake or do you need a control over your website? Then, it is the time of you getting a content management system or CMS. It gives you the capability to update the website, edit or add the content and do changes whatever you feel like. With that being said, these are some of the reasons your website needs a revamping. So what are you thinking? Contact the best web development company in Mohali and watch it do wonders for your business.

Engage Your Audience on Your Websites with Amazing Tips
BUSINESS, Technology

Engage Your Audience on Your Websites with Amazing Tips

The success of any website largely depends on the traffic or number of visitors it attracts audience on a daily basis. Besides that, you also have to keep in mind that there is a cut throat competition space and you need to find a sure shot way to ensure that you always stand out from the competition. Those who are already on the various online platforms look out for new and innovative ways to make sure that their website always remains relevant and in sync with the market standards. That’s why; it is never advisable to be complacent on the cyber space. Moreover, you also have to get in terms with the fact that the user attention span online is less that 30 seconds, which is really less. With so much content present online for users to interact with, it is definitely a challenging task to keep them engaged. Here are a few amazing ideas that can help you boost user engagement on your website. Designing the website with keeping the audience in mind: When you are designing your website, it is very important to keep your targeted audience in mind. Every single step that you take such as SEO or search engine optimization, keyword utilization, advertising, etc. will have their insights coming from the deep understanding of the audience. Before the implementation of website design, it is always suggested to do your research. Create content that is engaging: If you think that posting content every other day can get you traffic, then sadly you are mistaken. Only posting content can’t engage the audience as here the quality works is way better than quantity. You need to get such things right and you need sufficient time to understand what kind of content audience likes. Link your website pages with your social media pages to check the kind of content is getting attention. Or you can always ask the audience what they like; you would be surprised to know about their choices. Ensure that user experience is seamless: As a website visitor, imagine a website where pages are loading with a really slow speed. Or you reach a website page you were interested in, the navigation wasn’t at all comfortable. Or you click on a given link but get redirected on a wrong website. If any of this is happening with your website too, then no one is going to return to your website. Always ensure that your visitor get an amazing experience every time they visit your website.  Your web host holds the responsibility to ensure this experience, thus it is better to have a host provider that has enough capacity. Make your website mobile responsive: Keeping the current trends in mind, it is important that you optimize the website for mobiles and other devices as well. With majority of people using mobile devices, not making the website mobile responsive can turn out to be a major mistake. With that being said, these are some of the tips that can help you get traffic on to our website. Looking for more such amazing tips? Then, stay tuned with us for next updates.

Digital marketing Strategy
BUSINESS, Digital Marketing, Technology

Why Do Businesses Require Digital Marketing?

When it comes to predicting and shaping the buying pattern and behaviour of the customers all over the world, digital marketing is one of the major strategies that are utilized by the businesses. You might have heard about digital marketing services, but do you know how these strategies can impact the businesses? And why? So, today we are going to discuss why businesses require the best digital marketing company in Mohali and their impact. So, let’s get started. Digital marketing maintains the online field: Currently business visibility is critical for the success of any business. And when it comes to online, location is as important as it is in the physical world. As compared to the physical world, getting noticed on the web is easy, along with the ease of access to update the information. All in all, getting customers through online strategies is easier. Digital marketing help businesses stay ahead in the competition: If you want to stay ahead of your competitors and want to give your brand a new shine up, digital marketing is all you need. Here when we are talking about digital marketing, we are including strategies such as SEO, local search, organic search, social media, Google Adwords and blogs. When you are into a business, targeting and reaching to as many as people is your aim and digital marketing helps you with that. Digital marketing is way too cheaper than traditional advertising: Whether it is radio, TV, newspaper or direct mailing, these can get you hefty bills that might exceed your budget. Earlier finding solution to such challenges was difficult. But with the advent of online business, equations have changed completely. One can use YouTube rather going for television, social media rather flyers, blogs instead of magazines and informational podcasts rather using radio. Some of these digital marketing services are absolutely free and are much less expensive as compared to the traditional modes of advertising. If you have someone to mange and take care of all these strategies, then it a green flag. Digital marketing with analytics: Another major benefit of digital marketing is the fact that an ad creator or digital marketing strategist can easily figure out how the ad or strategy is working that can’t easily be deduced from any traditional methods of advertising. Such analytical reports can easily be deduced and analyzed for results. Digital marketing for mobile users: One of the major benefits of using digital marketing is the fact that it is completely compatible with mobile devices. With digital marketing, you can easily reach to your customers, irrespective of the location, through their mobiles. Once the business has gained local search and has established a digital presence, the business can easily gain the popularity. For this purpose, local search optimization is vital as people highly rely on the browsing capabilities of their mobile phones. Last but not the least, these are some of the reasons why digital marketing is currently the most sought after marketing techniques. Want to know more about this? Then, stay tuned with us.

google ads
BUSINESS, Technology

Google Ads Editor Update Includes Support for Discovery Campaigns

Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.) Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in Editor. (Shared Library is located under “Account-level” in the left navigation pane.) Search for errors. You can search for similar errors across your campaigns or accounts. In the search bar, type “rule” or “violation” and you’ll see a list of options. Similarly, when you find an error or warning, you can click on the “Show violations” link at the bottom of the screen to see them all. New campaign support. If you are running App campaigns for engagement or have access to Discovery campaigns in beta, you can now create and edit them in Editor. Why we should care. These changes are relatively minor, but may save you some campaign management time, particularly if you’re using the newly supported campaign types. It’s also a pretty good sign that the Discovery campaigns beta is coming along. At the very least, it’s a good reminder to check how and if you’ve applied your negative keyword lists.

aws certified developer
BUSINESS, Technology

Top Website Design Trends to Follow in 2019

Though hard to believe, we are entering the last phase of the decade. The internet is still growing in leaps and bounds and has made several transitions. This decade has witnessed some of the major transformations in terms of AI, VR, reign of mobile, among others. As exciting all these new technologies are, the real change and effect of all of them can be clearly seen in the website designing trends. In the past few years, the overall design has been inclined more towards creativity: monotonous grids and the usual images have been abandoned for bold color, vibrant illustrations and asymmetrical layouts. Collected here are some of the trends that can be called as the dominating website designs of the year 2019. But that doesn’t mean there is no space of your designers’ creativity. But if your designing team is still stuck on the grids n stock photos, it is the time to make the last call. To help you with that, we are here discussing 5 major website trends that should be followed in the year 2019 to get the expected ROI. So, let’s get started. Black & White Color Palette: For a long time, colors ruled the website design, but it is slowly changing. Now, more and more websites are opting the classic monochromatic scheme. White can be perceived as clean and reserved shade while black is assertive and bold. Combing both gives you a striking background, perfect for any website. Organic, Natural Shapes: Earlier, geometric shapes were prevalent as they created a sense of stability. But since last year, designers are more inclined towards natural and organic shapes. These shapes usually don’t have sharp corners and they add a depth to the whole design that makes elements stand out. Micro Interactions: The last thing you want your website is boring. And micro-interactions is the perfect solution for the same. Every time there is a slight action on the app or website, there is a specific response and this response is known as micro-interaction. It is one of the best ways to engage your audience. Other that these, there are several other trends in website designing that we will discuss next time. So, if you want more such inputs about web designing in Mohali, keep watching this space.

wordpress website development companies
BUSINESS, Technology

What Can You Do If Google My Business Doesn’t Understand Your Business?

Without question, Google My Business (GMB) is the lifeblood of most local organizations that want to be found online. According to the most recent Moz Local Search Ranking Factors report, your GMB page is the biggest local ranking factor. It also functions as a website now, with rich content, visuals and customer ratings/reviews that make it possible for people to learn more about you without leaving Google’s search results. At the same time, Google My Business is not a perfect service. It often struggles with businesses that don’t fall into the two most common business types: storefronts where customers come to a permanent business location and service area businesses, where the business comes to the customer. A common case in point: pop-up shops, which are growing in number. Pop-up shops have taken hold for several reasons. They often provide customers surprise-and-delight experiences that are not always easy to pull off in traditional brick-and-mortar stores. They make it possible for businesses to sell products and services without needing to pay expensive operational costs associated with running a permanent, brick-and-mortar store. Because they are mobile by nature, businesses can customize products literally to appeal to specific neighborhoods. Pop-up stores are legitimate businesses, and yet Google has no easy way to help you find them. There are a couple of issues that prevent Google from being able to provide an accurate GMB page: The first has to do with claiming the listing. For most business types, Google needs to send the business a postcard with a pin number on it to verify that the business exists at a location. But pop-up stores often lack a permanent location for Google to send the cards and may only be at a location for a week or less, not giving enough time for the postcard to even reach the temporary address. The second issue also has to do with verification but is specific to how a pop-up store manages a listing. For instance, what happens if you create a GMB listing and then move from one location to another? Does that old location get marked as permanently closed? If so, the classification implies the business is out of business instead of moved. Again, the postcard verification as the primary means of validating a business causes trouble here. Because of this quirk in Google’s approach, pop-up stores are generally beyond the reach of GMB. Their customers need to find them via word of mouth or via social sites such as Facebook, where they may operate pages without a verified location. In the above scenario, everyone loses. The store loses potential customers. Google loses traffic to social sites such as Facebook. And customers lose because it becomes harder to find a store that might interest them. Because Google Maps and Waze draw data from GMB listings, those popular apps cannot offer users accurate directions to these types of stores. Let’s look at another interesting case from i9 Sports (a client of my company). The sports franchise pays relatively low fees in exchange for the right to operate leagues, camps and clinics in different communities. One of the ways they keep fees low is by eliminating the need for a franchise to buy any real estate. Instead, franchisees operate out of parks and fields owned by someone else — often via park districts. The beauty of the model is that it capitalizes on surplus inventory: if a local park or playing field is unused, as they often are, why not conduct a soccer league or baseball clinic there? Why build another facility when there is unused space available? Sounds like an efficient way to do business, right? In fact, the sports franchise has been growing steadily for years, with more than 2 million registrations in communities from New York to Hawaii. But if you Google “i9 Sports near me,” you may have a less than ideal set of search results. That’s because the franchises have a difficult time creating GMB profiles. The issue is that the very attributes that make it incredibly efficient and cost-effective – the lack of a permanent location – work against the organization in Google’s world. There’s no physical location for Google to work with in order to verify the existence so the organization is lumped together with service area businesses (e.g., plumbers and contractors) where the business goes to the client’s location. Google has good reason to verify businesses the way it does. Service area businesses require careful vetting, and it serves the interests of Google and a business’s customers for Google to ensure that they are contactable, reviewable and verified. Checks and balances need to be in place. At the same time, progressive business models fall through the cracks. Fortunately, Google has been helpful in working with us to find a solution, which shows that Google is flexible and willing to evolve. As more companies adopt business models shorn of permanent locations, the bigger question is how will Google adapt over time? If you are one such business, you may need an advocate to work with Google – but it’s worth trying. Google, to its credit, watches for patterns of behavior among its users and adapts. It behooves Google to provide the best experience to its users, and if more of its users are struggling to find businesses, Google will adapt rather than lose them to another ecosystem.

home health care
BUSINESS, Life style, Technology

Welcome to The Family: Backup InfoTech

WORK WITH BACKUP INFOTECH FAMILY I used to have the same routine, pressure of achieving the weekly, fortnightly and monthly targets, almost no increment or appreciations and cut throat competition. Though I had a few great colleagues with whom time used to fly, I never felt as a part of the family. Why? The reason is simple; companies hire resources who work for them, not people who can form a big family out of the company. This was something that always bothered me, irrespective of the organization I was serving. After a few years, I got tired of this blind rat race and thought of taking a break to ponder over the whole situation. And during a fateful morning, an idea popped up: why not start a family of my own (not literally, duh!) This is how Backup InfoTech was conceived. I won’t be lying: initial few months were difficult, but thanks to the constant support of Backup InfoTech family, I never lost hope. One thing that was, is and will always be my priority is to ensure that we always remain as a FAMILY rather a mere company. Now you would be wondering what exactly happens in the family of Backup InfoTech. The answer is whatever happens in a normal family, same happens here too. We have our own moments of ups and downs, but what remains constant is our mutual respect and support towards each other. We understand each other completely and we are your Backup plan in every challenge that life throws on you. This vision of Backup InfoTech is a part of our recruiting process as well. Whenever we hire a new candidate, it isn’t only the experience or the overall qualification against which the candidate is assessed for. Our candidate undergoes a complete personality and attitude assessment so that we can understand the candidate in question in a better way. This helps them to know us and the other family members as well. For many, this vision may be an unprofitable one, but trust me, after watching smiles all around myself; I receive a gratification and satisfaction that is way beyond than any profit. Now, let’s change one word here:

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