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BUSINESS, Technology

The Rise of Machine Learning in Modern Business Strategies

A few years ago, business success was contingent on instinct and experience. However, these factors still hold value to some extent, but the demands of today’s business have changed the dynamic, due to which machine learning gained prominence. It helps companies identify patterns, take calculated risks, and evolve without missing …

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social media marketing
BUSINESS, Digital Marketing

The Comprehensive Guide To Social Media Marketing

The New Year is approaching!

With the coming year, it is important to build a robust social media marketing strategy to boost your business and keep it ahead of competitors.

With social media marketing, entrepreneurs target their respective audiences to reach wider customers and market their products/services. Earlier marketing was …

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