Backup Infotech

best mobile app development company in Mohali

Mobile app development company
BUSINESS, Mobile App Development, Technology

Time to Do Experiments with Mobile Apps

You would be living under a stone if you haven’t heard about the success stories of numerous tech startup businesses and the various applications launched by them. But there are good chances, you might don’t know about the hardships and complexities such a young company has to undergo to reach the height of success. When every day a new app is being launched, it can be really tough to launch an app that would stand out from rest of the crowd. No, definitely not an easy job. With the mobile app download market predicted to touch 352.9 billon by 2012, these things are more than enough to give app developers and some of the best mobile app development companies in Mohali sleepless nights. Well, right now developing a mobile app on some pre-tried clicked idea is nothing but a suicide and that too with all your investments. In such a dynamic scenario, you are need of an innovative, unique and out of the box app idea which is one of its kind. These days you would find numerous students, with bright ideas, developing their own apps. Though it isn’t as easy as it sounds, but several of them are doing really well. Now the success of your mobile app highly depends on the following factors: The selection of your targeted market that is sync with your niche Research and market study Reviewable of the competitors’ apps Working on the success and failure factors of apps Develop a unique approach towards apps Zeroing out the latest working trends of the industry Creating a marketing buzz to make it hit Now here are some trends for apps that you can follow for the year 2020: Go for VR enable apps:  VR is one of the most trending technologies of these days and is making once unimaginable things possible and that too in jiffy. Armored by different capabilities that can unveil an entirely new world in front of humans, VR is growing by leaps and bounds and is surprising us with its numerous features. But still, this technology has a lot that is still unexplored. So, if you are daring enough, you can think of implementing VR capabilities in a healthcare or dating app and make it a whole lot different from what is already present in the Play Stores. Make chatbots your ally: Chatbots are working for websites for quite a long time, but for apps, well the speed here is slow. There are many companies that are creating chatbots exclusively for apps. With customized chatbots, your customers can navigate the app easily, without any constraints. Healthcare apps: Many things fall under the category of luxury, but surely healthcare isn’t one of them. With ongoing advancements in healthcare in both private and government sector, healthcare apps are going to be on a rise. You can get in partnership with any hospital and can create app catering to the needs of patients. With that being said, these are some of the mobile app trends that can help your app shine like the North Star in the year 2020.

best web development company in Mohali
BUSINESS, Technology, Website Development

Tips to Choose the Best Website Development Company

Gone are the days when simple brick and mortar stores meant a successful business. With technology penetrating our daily lives, online presence of a business has become inevitable and critical for the success of any business. And a successful online presence is powered by an easy to navigate and appealing website that converts the traffic into leads. For this you require the best web design and development company in Mohali who knows inside out of a great website design. But how to select the best web design company in Mohali? A good web design company not only understand your business requirements, they also ensure that your business goals are achieved through your business website. Lack of a good web dev company can lead to the loss of time, efforts and money. And this is something every business wants to avoid. That’s why today, we are going to discuss some tips that would help you to land with the best website development company. So, let’s get started. Have a clear idea about your budget: Before you start your search for web Design Company, sit with the major stakeholders of your company and set a specific budget that you are ready to invest in the project. The budget can be anything according to your business requirements. It is better to be a bit flexible in your budget so that you can accommodate the last-minute changes. There are chances the agency may show you some designs or ideas that you simply love. Last, you should always have a number to tell the web design company. Discuss the pricing: After fixing your budget, the next step is to do your homework regarding the market trend of the prices of web designing and development companies. Though it might consume a lot of time, you will be saved from the extra prices and services that you might not need. Lack of proper information and homework can land you up in a mess. Usually, agencies have predesigned packages, but you can have a word with them and adjust the packages and pricings according to your requirements. Check out the work done for previous clients: If you have a list of some of the most established website designing companies with you, don’t hesitate to ask for their portfolios or previous clients. You can either check the website or can give them a call. This can help you to gain an understanding about the agency, their work approach and their repo with the client. If they speak highly about the agency, then give it a go. Ask about the complete support system: Websites don’t require support in the initial days, but also in the later stages. Thus, having a dedicated support team is essential for the health of the website. It is always beneficial if the agency provides you a dedicated manager or team to handle your website from the very beginning. These are some of the tips that would surely help you to land up with the best website designing company in Mohali. Want to know more? Then, stay tuned for the next update.

aws certified developer
BUSINESS, Technology

Top Website Design Trends to Follow in 2019

Though hard to believe, we are entering the last phase of the decade. The internet is still growing in leaps and bounds and has made several transitions. This decade has witnessed some of the major transformations in terms of AI, VR, reign of mobile, among others. As exciting all these new technologies are, the real change and effect of all of them can be clearly seen in the website designing trends. In the past few years, the overall design has been inclined more towards creativity: monotonous grids and the usual images have been abandoned for bold color, vibrant illustrations and asymmetrical layouts. Collected here are some of the trends that can be called as the dominating website designs of the year 2019. But that doesn’t mean there is no space of your designers’ creativity. But if your designing team is still stuck on the grids n stock photos, it is the time to make the last call. To help you with that, we are here discussing 5 major website trends that should be followed in the year 2019 to get the expected ROI. So, let’s get started. Black & White Color Palette: For a long time, colors ruled the website design, but it is slowly changing. Now, more and more websites are opting the classic monochromatic scheme. White can be perceived as clean and reserved shade while black is assertive and bold. Combing both gives you a striking background, perfect for any website. Organic, Natural Shapes: Earlier, geometric shapes were prevalent as they created a sense of stability. But since last year, designers are more inclined towards natural and organic shapes. These shapes usually don’t have sharp corners and they add a depth to the whole design that makes elements stand out. Micro Interactions: The last thing you want your website is boring. And micro-interactions is the perfect solution for the same. Every time there is a slight action on the app or website, there is a specific response and this response is known as micro-interaction. It is one of the best ways to engage your audience. Other that these, there are several other trends in website designing that we will discuss next time. So, if you want more such inputs about web designing in Mohali, keep watching this space.

digital marketing services
BUSINESS, Technology

4 SEO Tips for Global Enterprises

Though there is a very minuscule difference between the basics of usual SEO and enterprise SEO, the difference between the SEO strategies for a blog, a comparison website and an e-commerce platform are quite evident. SEO, being one of the main components of digital marketing services include a standard checklist such as meta properties, XML sitemap, image optimization, highly researched lengthy content articles, alt tags that might work well for a smaller website or the ones that have standard blog-style. But if we are talking about a website with more than tens of thousands of pages, we are entering an altogether different zone. Here, we require enterprise SEO or the real ‘technical SEO’. The focus now shifts to automated tagging, site-structure, crawl budget optimization, utilization of canonical tagging for the dynamic pages of website and the likes. So, to help you with enterprise SEO, today we are going to discuss some tips regarding the same. Over Optimization isn’t a Myth SEO can be a tricky methodology for many. While creating SEO strategies, you would include the optimization of the content and website so that it can rank well with the search engines. But always keep in mind that too much of everything is bad. You might get penalized in your Google Search Console if you abuse microdata markups. Think about Branding Though backlinks are important, when we are talking about a website of such level, branding is something that requires your focus. Think of viral marketing, branding campaigns and user generated content. Focus on Server Optimization & Cyber Security Technical SEO such as server optimization and cyber security is of utmost importance at this point. Sit with your IT team and work over website error maintenance, XML sitemap troubleshooting and optimization, server speed, security, mobile friendliness, search boot monitoring, website structure and other such factors. Win the Challenge of Creating Quality Content Now there are several things such as dynamic XML sitemaps that technology can help you to automate, there are several other things that can’t be automated without putting the content quality at the risk. Here you need to define how and what type of content is being generated by your website. With that being said, these are a few tips that can help you to excel in enterprise SEO and can match the global standards without breaking a sweat.

wordpress website development companies
BUSINESS, Technology

What Can You Do If Google My Business Doesn’t Understand Your Business?

Without question, Google My Business (GMB) is the lifeblood of most local organizations that want to be found online. According to the most recent Moz Local Search Ranking Factors report, your GMB page is the biggest local ranking factor. It also functions as a website now, with rich content, visuals and customer ratings/reviews that make it possible for people to learn more about you without leaving Google’s search results. At the same time, Google My Business is not a perfect service. It often struggles with businesses that don’t fall into the two most common business types: storefronts where customers come to a permanent business location and service area businesses, where the business comes to the customer. A common case in point: pop-up shops, which are growing in number. Pop-up shops have taken hold for several reasons. They often provide customers surprise-and-delight experiences that are not always easy to pull off in traditional brick-and-mortar stores. They make it possible for businesses to sell products and services without needing to pay expensive operational costs associated with running a permanent, brick-and-mortar store. Because they are mobile by nature, businesses can customize products literally to appeal to specific neighborhoods. Pop-up stores are legitimate businesses, and yet Google has no easy way to help you find them. There are a couple of issues that prevent Google from being able to provide an accurate GMB page: The first has to do with claiming the listing. For most business types, Google needs to send the business a postcard with a pin number on it to verify that the business exists at a location. But pop-up stores often lack a permanent location for Google to send the cards and may only be at a location for a week or less, not giving enough time for the postcard to even reach the temporary address. The second issue also has to do with verification but is specific to how a pop-up store manages a listing. For instance, what happens if you create a GMB listing and then move from one location to another? Does that old location get marked as permanently closed? If so, the classification implies the business is out of business instead of moved. Again, the postcard verification as the primary means of validating a business causes trouble here. Because of this quirk in Google’s approach, pop-up stores are generally beyond the reach of GMB. Their customers need to find them via word of mouth or via social sites such as Facebook, where they may operate pages without a verified location. In the above scenario, everyone loses. The store loses potential customers. Google loses traffic to social sites such as Facebook. And customers lose because it becomes harder to find a store that might interest them. Because Google Maps and Waze draw data from GMB listings, those popular apps cannot offer users accurate directions to these types of stores. Let’s look at another interesting case from i9 Sports (a client of my company). The sports franchise pays relatively low fees in exchange for the right to operate leagues, camps and clinics in different communities. One of the ways they keep fees low is by eliminating the need for a franchise to buy any real estate. Instead, franchisees operate out of parks and fields owned by someone else — often via park districts. The beauty of the model is that it capitalizes on surplus inventory: if a local park or playing field is unused, as they often are, why not conduct a soccer league or baseball clinic there? Why build another facility when there is unused space available? Sounds like an efficient way to do business, right? In fact, the sports franchise has been growing steadily for years, with more than 2 million registrations in communities from New York to Hawaii. But if you Google “i9 Sports near me,” you may have a less than ideal set of search results. That’s because the franchises have a difficult time creating GMB profiles. The issue is that the very attributes that make it incredibly efficient and cost-effective – the lack of a permanent location – work against the organization in Google’s world. There’s no physical location for Google to work with in order to verify the existence so the organization is lumped together with service area businesses (e.g., plumbers and contractors) where the business goes to the client’s location. Google has good reason to verify businesses the way it does. Service area businesses require careful vetting, and it serves the interests of Google and a business’s customers for Google to ensure that they are contactable, reviewable and verified. Checks and balances need to be in place. At the same time, progressive business models fall through the cracks. Fortunately, Google has been helpful in working with us to find a solution, which shows that Google is flexible and willing to evolve. As more companies adopt business models shorn of permanent locations, the bigger question is how will Google adapt over time? If you are one such business, you may need an advocate to work with Google – but it’s worth trying. Google, to its credit, watches for patterns of behavior among its users and adapts. It behooves Google to provide the best experience to its users, and if more of its users are struggling to find businesses, Google will adapt rather than lose them to another ecosystem.

home health care
BUSINESS, Life style, Technology

Welcome to The Family: Backup InfoTech

WORK WITH BACKUP INFOTECH FAMILY I used to have the same routine, pressure of achieving the weekly, fortnightly and monthly targets, almost no increment or appreciations and cut throat competition. Though I had a few great colleagues with whom time used to fly, I never felt as a part of the family. Why? The reason is simple; companies hire resources who work for them, not people who can form a big family out of the company. This was something that always bothered me, irrespective of the organization I was serving. After a few years, I got tired of this blind rat race and thought of taking a break to ponder over the whole situation. And during a fateful morning, an idea popped up: why not start a family of my own (not literally, duh!) This is how Backup InfoTech was conceived. I won’t be lying: initial few months were difficult, but thanks to the constant support of Backup InfoTech family, I never lost hope. One thing that was, is and will always be my priority is to ensure that we always remain as a FAMILY rather a mere company. Now you would be wondering what exactly happens in the family of Backup InfoTech. The answer is whatever happens in a normal family, same happens here too. We have our own moments of ups and downs, but what remains constant is our mutual respect and support towards each other. We understand each other completely and we are your Backup plan in every challenge that life throws on you. This vision of Backup InfoTech is a part of our recruiting process as well. Whenever we hire a new candidate, it isn’t only the experience or the overall qualification against which the candidate is assessed for. Our candidate undergoes a complete personality and attitude assessment so that we can understand the candidate in question in a better way. This helps them to know us and the other family members as well. For many, this vision may be an unprofitable one, but trust me, after watching smiles all around myself; I receive a gratification and satisfaction that is way beyond than any profit. Now, let’s change one word here:

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